AIDO introduces new RFID reader line for Portuguese retailer

09 Jan '08

4 min read

Advanced ID Corporation, a leading developer of radio frequency identification (RFID) technology for livestock tracking, pet recovery and supply chain applications focusing on the tire management industry announced that its recently introduced Ultra High Frequency 500 Series RFID reader has been selected for use and successfully implemented for item level tracking at a Portuguese retailer. This is the second European contract for the 500 Series readers since the product was introduced to the market in November 2007.

The recently opened book store Byblos in Lisbon, with over 35,000 square feet of selling area, is the biggest in the country and is the first to implement item level RFID, according to Creativesystems, the official distributor of Advanced ID's RFID reader and product lines in Portugal which handled this retail contract. All shelves, books, CDs, DVDs, and other products are uniquely identified with industry standard passive RFID tags that are read at the kiosks and points of sale in a fraction of a second.

For additional functionality and consumer convenience, the user may know exactly what shelf contains the book she is looking for and may get additional information on the book and author just by approaching the kiosks.

The warehouse used by Byblos is designed for maximum automation and equipped with RFID, thus maximizing efficiencies for the complete supply chain from the warehouse to the store. The store is equipped with 60 AdvancedID ST500 readers in all points of sales and kiosks, among other high-tech appliances like 36 touch screens and 50 plasma televisions.

“This is an important success for Advanced ID – to work with the leading RFID systems integrator in Portugal and to have our new 500 series RFID readers meet such acceptance because of performance and price,” said Dan Finch, President and CEO of Advanced ID. “We are pleased to see the retail sector more broadly accepting RFID, and we are even more excited that our products were chosen over much larger competitors.

We will support the efforts of Creativesystems to continue its dominance of the RFID market in Portugal, and look forward to providing the industry's most powerful and attractively priced equipment toward the attainment of similar success in Spain.

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