Cognos Performance helps retailers pave way for higher sales
04 Feb '08
3 min read
Leveraging Cognos' suite of Retail Performance Blueprints – including solutions for improving store operations, increasing marketing effectiveness, and aligning merchandise planning with customer demand – the new Blueprint provides a mechanism for consolidating multiple operational plans into a single high-level financial plan, conducting 'what-if' analysis and scenario modelling, generating financial statements and monitoring key performance metrics through a pre-built scorecard and intuitive dashboards.
“The Cognos Retail Financial Workbench & Scorecard Blueprint delivers an intuitive top-down and bottom-up planning and reporting environment that integrates and streamlines the planning and performance measurement processes across the enterprise,” said Derek Morrison, Regional General Manager, Cognos Middle East.
“This effectively eliminates plan discrepancies and organizational silos and allows chain managers to focus on increasing sales, protecting margins and satisfying customers.
The Blueprint's scorecard component also plays a critical role in steering managers to the right information at the right time, so they can quickly address issues or adapt strategy as required.”
Cognos is a recognized leader in delivering business intelligence and performance management solutions for the retail industry.
In fact, 36 per cent of the world's top 250 retailers, and over 300 retail chains worldwide, are already Cognos customers.
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