Lyris ListManager to manage American Apparel e-mail marketing

27 Mar '08

3 min read

“We're thrilled that American Apparel has chosen ListManager as its e-mail marketing solution,” said Blaine Mathieu, SVP of Marketing, Lyris Inc. “Being an accomplished digital marketer, American Apparel will make full use of the application's powerful toolset that includes full database integration, audience segmentation, content personalization, automated bounce handling, open detection and click-through tracking.”

ListManager is now integrated with ClickTracks, the award-winning Web analytics program, to give clients a more comprehensive view of their customers' behavior, including how subscribers interact on company Web sites. In addition, clients can create new user segments based on the results of this Web analytics data and automatically populate the segments into ListManager for subsequent e-mail targeting.

Lyris ListManager provides digital marketers of the 21st century with the tools they need to maximize their e-mail marketing programs, from content creation to campaign building to reporting and tracking. More than 5,000 companies use ListManager to build and manage their in-house e-mail lists, as well as to create, send and track their e-mail marketing campaigns.

Lyris Inc

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