Leisurewear marketer Buksesnedkeren selects RedPrairie WMS

08 Apr '08

3 min read

RedPrairie Corporation, a world leading consumer driven optimisation company, announced that Buksesnedkeren has selected RedPrairie's Warehouse Management System (WMS) and Workforce Management solutions to achieve best-in-class levels of productivity at their Danish distribution centre.

Buksesnedkeren designs and markets sports- and leisurewear and is the company behind famous brands like Signal and H2o. Buksesnedkeren has an annual turnover of EUR 60 million and is represented in more than 15 European countries where the company is well known for its quality products and design. From its distribution centre north of Copenhagen the company supports multiple sales channels including its own stores, Internet shop, and major retailers and distributors on all continents.

Timing and precision are critical elements in the apparel industry. The clothing products have to reflect latest fashion and seasonal trends in order to meet the demands of fashion savvy consumers. But it is just as important for retailers like Buksesnedkeren to make sure the products reach stores as scheduled and when they are 'hot' items.

“As we continue to see volume growing at 12-15% each year, we are now supplying an increasing amount of retail customers across an increasing amount of countries, all with different requirements. This is making our supply chain more international and making the order fulfillment process much more complex because we need to plan further ahead in order to deliver on time and as expected. These issues made it clear to us that the time was right to examine our supply chain and identify investment areas to improve efficiency,” says Henrik Larsen, Supply Chain Manager at Buksesnedkeren.