A novice golfer, for example, might begin his search by first selecting all drivers reviewed by beginners. When those clubs are displayed, he may then narrow it further by clicking the tag for clubs described as having large sweet spots.
Instead of sorting through multiple pages of results using traditional Web store navigation such as brand, price and size, shoppers are able to utilize the unique tags to streamline their searches and more quickly find the best products for their needs.
“We are delighted that GSI partners are beginning to implement the latest feature enabled by our PowerTags technology,” said Jay Shaffer, vice president of sales and marketing for PowerReviews. “Our technology makes it possible for retailers to amplify their customers' voices and raise shopping satisfaction by increasing the prominence and relevance of product reviews for other customers.”
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