Talbots & J. Jill to re-launch web stores with ATG Commerce
16 Sep '08
3 min read
ATG (Art Technology Group Inc), the premier provider of e-commerce software and platform neutral optimization services, announced that The Talbots Inc has selected the ATG Commerce Suite to power the creation of two new personalized Web stores for both of its retail brands, Talbots and J. Jill.
Using the catalog management and advanced searchandising features built into ATG's e-commerce software, both sites will feature a sleek and hassle-free shopping experience where consumers can navigate quickly and efficiently through each brand's large inventory of apparel and accessories.
The marketing and merchandising teams at Talbots and J. Jill will be able to personalize and prioritize the display of search results within each site to feature appropriate products for each shopper, as well as target specific promotions and offers to ensure that only the most relevant content is presented to visitors of the new ATG-powered Web stores.
Earlier this year Talbots management detailed a three-year plan to further develop the brand's reputation as the go-to destination for modern classic styles in apparel, shoes and accessories. At the time, the company revealed a strategy to make its collections more sophisticated in order to drive sales both online and in-store.
As Talbots.com and JJill.com continue to grow at a rapid pace, Talbots determined it needs a more scalable, flexible e-commerce platform to support the vast volume of customers and the increasing number of products being made available. Additionally, the company wanted to create a more personalized Web destination that appealed to both new and returning customers.
“The re-launch of the Talbots website coincides with the re-energizing of the brand,” said Lori Wagner, Executive Vice President, Chief Marketing Officer of Talbots. “Talbots has always been known for providing the highest level in customer service. Customers will now have the ability to browse more items faster, checkout on one page, and create a personalized area where they can store purchases and preferences.
We want to ensure that the customer's online shopping experience at Talbots is on par with the service she would receive in any of our retail stores. The partnership with ATG will simply enhance and expand on our unparalleled customer service by making the on-line shopping experience hassle-free and easy to navigate.”
“Our guests are pressed for time and looking for simplicity and ease when it comes to shopping so it's critical that we offer them an online experience that's consistent with our retail and catalog channels; one that's a breeze to navigate,” said Hilary Chasin, J. Jill's Chief Marketing Officer. “ATG's e-commerce optimization expertise will add an intuitive edge to our e-commerce site and enhance our ability to engage guests with our product offerings.”
“Talbots Inc is making an important commitment to its customers and to the future success of its business by strengthening its Web store with cutting-edge technology,” said Bill Zujewski, vice president of product marketing, ATG. “We are looking forward to growing a successful partnership and it is an honor to welcome the Talbots and J. Jill brands into the family of retail sites powered by ATG.”
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