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L'Occitane USA selects Mercent to expand online sales

08
Oct '08
Mercent, a provider of online marketing technology and services for retail merchants, announced that L'Occitane USA, a leading provider of natural beauty products, has selected Mercent's hosted marketing services to expand their online sales presence.

L'Occitane joins the growing list of top retail brands that utilize Mercent's on-demand platform, Mercent Retail, to maximize online sales, profits, and merchandising control through leading online marketing channels.

"Mercent offers L'Occitane industry-leading expertise in building successful ecommerce programs through online marketplaces like Amazon.com," said Matt Kritzer, Director of eCommerce at L'Occitane. "In addition, Mercent's technology allows L'Occitane to manage and grow our online sales through comparison shopping engines and other shopping destinations."

For over 30 years, L'Occitane has drawn inspiration from Mediterranean art de vivre and traditional Provençal techniques to create natural beauty products dedicated to the well-being of women and men alike.

L'Occitane products are rich in active natural ingredients and essential oils, which are often organic and always of controlled origin. All products and boutiques reflect the company's core values of authenticity, simplicity, sensory pleasure and respect for people and the planet.

L'Occitane is internationally recognized for its premium natural beauty products, with stores in nearly 90 countries around the world. In the US alone, the company has more than 150 boutiques located in 30 states. Additionally, L'Occitane has a growing online presence with active ecommerce sites in 13 countries.

"Mercent is delighted to support online marketing and merchandising initiatives at L'Occitane," said Mercent CEO Eric Best. "We look forward to helping L'Occitane increase their online sales and profitability through the reach of The Mercent Shopping Network and the efficiency of the Mercent Retail campaign optimization platform."

Mercent helps leading retailers drive revenues and profits through more than 50 ecommerce channels, including comparison shopping engines, transactional marketplaces, paid inclusion programs, and affiliate networks. Through Mercent's on-demand marketing platform, Mercent Retail, merchants manage key aspects of online merchandising including automatically optimizing for profitability, inventory, and other business goals with substantially less time and effort.

Information regarding Mercent Retail shopping feed and paid inclusion management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at mercent.com.

Mercent


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