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Salmon SAFE e-commerce platform to support Stylo brands

03
Nov '08
Salmon Limited (Salmon), a specialist in delivering eCommerce solutions, announces the implementation of a new eCommerce platform to support Stylo plc (“Stylo”) - the UK's second largest independent shoe retailer - and their brands, including PriceLess, Barratts, Discount Shoe Store, Petitfeet, Big Shoe Boutique and Nineteen Twentyone.

Stylo's new platform and eCommerce websites have been built using SAFE (Salmon's Application Framework for eCommerce), a series of pre-configured, reusable and customisable eCommerce components combined with a mature project delivery methodology.

SAFE speeds and simplifies the delivery of very sophisticated eCommerce solutions, significantly lowering the risks traditionally associated with launching a new eCommerce capability, or replacing an existing eCommerce platform.

Ken Platt, E-Commerce Manager at Stylo said, “SAFE was affordable, fast to implement and supported our multiple brands. Its “out of the box” functionality met all of our requirements, supporting our online needs as well as giving us complete control over our eCommerce environment. We now have a scalable platform in place that meets our customers' desires now and will cope with increasing levels of traffic and our changing business needs in the future.”

Stylo will benefit from sophisticated functionality for marketing campaigns, as well as better merchandising, content and order management. Common business processes are re-used across the business and at each point of interaction (store, contact centre, web, etc). The technology behind the eCommerce platform is a single instance of IBM WebSphere Commerce Enterprise Edition.

Salmon provided Software and I.T. Services, including: project management, analysis, design, build, test and training, whilst ensuring the solution was delivered for a fixed price.

Salmon has integrated IBM WebSphere Commerce with Cybersource payment gateway, Mercado for optimised search and browse and Coremetrics for online analytics and marketing optimisation. The eCommerce platform has also been integrated with Stylo's back office systems including sales, despatch and catalogue requests, so that information can be horizontally shared across the business, resulting in the ability to provide a totally integrated experience for the customer.

The sites will be hosted by Rackspace whilst Salmon are responsible for supporting the databases and application software.

Salmon Limited


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