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Sean John launches much anticipated E-Commerce flagship store

12
Nov '08
Sean John, celebrating its 10 Year Anniversary, announces the launch of its new e-commerce site www.seanjohn.com. To create this incredible and experiential site, Sean John partnered with industry leader, eFashionSolutions LLC, who will manage and build the branded online store.

Dawn Robertson, President of Sean John, said, “We are very excited about the launch of the new eCommerce site. Our goal is to bring the Sean John flagship experience to the web while providing our customers with the convenience of shopping online. Our partnership with eFashionSolutions provides a proven solution for reaching our goals, without compromising the integrity of our brand, enabling us to continue delivering fresh designs and great products to our customers.”

The new site delivers an online experience that extends the Sean John brand and offers a full range of products with additional merchandise being added every day. Collaborating closely with Sean John, eFashionSolutions will be responsible for the operations and management of the shopping site located at www.seanjohn.com.

The site will be powered by the eFashionSolutions scalable eCommerce platform and supported by services including web design, planning, merchandising, photography, online marketing, payment, fulfillment and shipping, and customer service.

“We are thrilled to have partnered with Sean John to launch and build their branded eCommerce site,” said Edward P. Foy, Jr., CEO, eFashionSolutions. “Sean John is an incredibly strong brand and we look forward to working closely with Sean John to deliver an online experience that exceeds customer expectations and builds the overall business.”

Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year.

eFashionSolutions LLC


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