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Body Glove rides the integrated marketing wave with Lyris

18
Nov '08
Lyris Inc, the online marketing expert, announced that Body Glove has selected Lyris HQ to manage their customer and partner email marketing communications. Body Glove is a leading worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, and personal and technology accessories.

The company is using Lyris HQ to manage multiple email lists and send tens of thousands of email newsletters per month to customers and international licensing partners; alerting them to information about branding, new products, promotions, events, interactive features, teamriders and more. Using the email deliverability analytics features in Lyris HQ, Body Glove is able to fine tune the content of and resolve technical issues with emails. Body Glove is also leveraging Lyris HQ to send email updates and newsletters on behalf of several nonprofit organizations they support.

“We evaluated numerous solutions and chose Lyris HQ for the value and opportunity it presented in helping Body Glove streamline marketing efforts and integrate disparate online marketing functions,” said Scott Daley, vice president of marketing at Body Glove International, LLC. “Currently, Lyris HQ allows us to easily manage email marketing communications to our customers and partners around the globe and we look forward to utilizing more elements of the Lyris HQ suite in the coming months.”

“Successful online marketers, such as Body Glove, are looking for ways to optimize their marketing functions, while minimizing time and costs,” said Blaine Mathieu, CMO, Lyris, Inc. “Lyris HQ is the industry's first on-demand integrated online marketing suite that allows marketers from organizations of any size to manage their email marketing, Web analytics, pay per click campaigns, and more all from one, easy to use Web-based application. Not only does this reduce complexity caused by working within numerous toolsets, but it also allows marketers to maintain a simplified view of campaign results.”

Founded in 1953, Body Glove is a leading worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Bruce Irons, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA's environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers.

Lyris Inc is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI.

Body Glove


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