JCPenney bolsters jcp.com with new features

26 Nov '08

6 min read

- Nearly 70 percent of jcp.com customers said they were there to do something other than purchase online, such as research merchandise and promotions.

- 80 percent of jcp.com visitors have purchased from a JCPenney store, and 33 percent have purchased from a JCPenney catalog.

Along with jcp.com's recent enhancements, customers can continue to enjoy an array of innovative features on jcp.com that help them shop smarter this season:

- Customers can check store merchandise availability online before they visit their local JCPenney store. Using jcp.com, customers can select any item tagged with "ALSO IN STORES" or "IN STORES ONLY," enter their size, color, etc., and then enter their ZIP code for a list of nearby stores that have the particular item in stock. Updated each hour, customers can view a list of stores up to a 50-mile radius from the original ZIP code entered that have the designated item in-stock.

Store address, phone number, hours, and driving directions are also provided.

- Customers can also check out JCPenney's new weekly online video, "What's In Store," at www.jcp.com/whatsinstore. Hosted by JCPenney's weekly "store shoppers" Rebecca and Karissa, the streaming video will highlight for customers various gift ideas and trends throughout the store this season. Customers seeking to access the video from jcp.com can click on "Stores" tab, then click on "watch store video" under the Special Events heading listed in the left navigation.

- Customers visiting jcp.com can also view JCPenney's weekly sales circulars to check out the latest special offers and discounts available at their local store. Users can simply flip through each page of the weekly sales circular online or browse the latest deals by department or by brand, as well as print coupons and even create their own shopping list to use when visiting their local store. Users can also forward deals to friends and sign up to have weekly reminders sent to their personal e-mail.

--Customers can also enjoy easy pick-up and returns. Customers receive an immediate refund as well as free return shipping for any online or catalog purchase returned to any of JCPenney's more than 1400 store/catalog desks locations across the nation. Additionally, most items bought online or via catalog can easily be shipped to any local JCPenney store for pick-up, conveniently saving customers time and money during this busy shopping season.

- JCPenney's ship-to-store option should be very popular this season with customers who are flying home, but hoping to avoid airlines' checked-bag fees and wrapped gifts restrictions. Instead of packing a checked bag full of unwrapped gifts, customers can opt to travel with a simple carry-on by purchasing gifts for all their loved ones ahead of time on jcp.com and having them shipped to any of JCPenney's 1400 store/catalog desks across the nation.

For true last-minute gift purchases, jcp.com offers the ultimate in speed and convenience: e-gift cards. Once purchased, an e-gift card usually lands in a customers' e-mail inbox in a matter of hours and can be forwarded to a recipient to use for online purchases or printed out to use in stores.

JCPenney

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