;
Home / Knowledge / News / Information Technology / KangaROOS jumps online to celebrate 30th anniversary
KangaROOS jumps online to celebrate 30th anniversary
12
Jan '09
KangaROOS has tapped Studiocom, a leader in immersive online experiences, for digital marketing efforts to include branding, site development and online social engagement.

Studiocom will be responsible for a brand re-imaging while focusing on ROOS heritage in the fashion and lifestyle categories and reintroducing classic ROOS silhouettes. The team will also reinvigorate a line of signature ROOS shoes modeled after those worn by Chicago Bears great Walter Payton.

"It's an exciting time for the ROOS brand and Studiocom's digital experience makes them the best fit for our reemergence," said Jared Carver, president of One7 LLC, the U.S. licensee for KangaROOS footwear, apparel and accessories. "The team came through with a number of high level initiatives that will serve ROOS as we go through several projects and product launches. Studiocom's understanding of social marketing and online experience development ultimately made our decision to partner with Studiocom a simple one."

Studiocom will handle all aspects of the account including planning, creative and online media. Once popular in the early 1980s for its signature pocket, the ROOS brand is back with a focus on interactive marketing, online community and a lively social media presence. ROOS will be available nationwide online and in stores for Spring 2009 corresponding to the launch of the web site.

"This is a fresh and dynamic category to work with and we're excited to take on the challenge of bringing ROOS to life online," said Thomas Spicer, Managing Director, Studiocom Boston. "We are looking to engage digital millennials, and by leveraging our online expertise we'll explore possibilities that will connect ROOS with an audience that is social, collaborative and demands brand involvement."

Founded in 1998, Studiocom, a full-service digital agency, creates innovative consumer experiences, including virtual communities and online brand loyalty programs . A WPP company since 2005, Studiocom, an industry innovator, has developed a proprietary online multi-player community platform and has been the recipient of several marketing awards.

Based in Woburn, MA, one7 is a customer-centric organization whose values include clarity of purpose, integrity of action, diversity of people and ideas, and intensity of execution. Founded in 2007, one7 strives to be a leading marketer and distributor of branded products for a wide variety of athletic, fashion and casual endeavors.

KangaROOS


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

India's Mufti to expand footwear retail to over 500 stores

Apparel/Garments | On 15th Dec 2018

India's Mufti to expand footwear retail to over 500 stores

Indian denim brand Mufti recently announced expansion of its footwear ...

Interviews View All

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search