Home / Knowledge / News / Information Technology / 'keepers' is safe for retailers
'keepers' is safe for retailers
25
Apr '09
ADT announced a comprehensive new line of Sensormatic safers with Electronic Article Surveillance (EAS) capabilities. Also known as “keepers,” this retail solution can help retailers protect a wide-range of high-theft products, such as batteries, razor blades, fragrances, DVDs, ink cartridges and health and beauty care items.

To prevent theft, retailers often keep these types of products protected behind counters or in locked cabinets that are inaccessible to customers without store employee assistance.

With Sensormatic safers, however, retailers can give shoppers the freedom to openly select and purchase items on their own. In turn, a more convenient display of merchandise can create a more satisfying customer experience, which is vital to retail profits. The Sensormatic line of safers is available immediately through ADT in the UK, Europe, Asia-Pacific and Latin America, then later this year in North America.

According to the 2008 Global Retail Theft Barometer, worldwide shrink amounted to almost $105 billion last year. This figure includes the theft of popular, smaller items that are easily-concealed and offer high resale street value.

In a study from Retail Systems Research, "Loss Prevention and Beyond: Survival of the Fittest," sponsored by ADT's Sensormatic Solutions, retailers were asked about their most important loss prevention tools.

In addition to giving video surveillance high rankings, 89 percent of respondents rated “low-tech” theft deterrents like safers as one of the critical tools in their arsenal. Together with acousto-magnetic EAS solutions, these technologies can offer retailers an important multi-layered approach to stopping theft.

Sensormatic safers provide retailers double security with two forms of protection. First, a safer locks the product in a secure housing that keeps thieves from the goods. Second, each Sensormatic safer includes an EAS element that will trigger the alarms of Sensormatic detection systems, should a thief try leaving the store with a safer-protected product. Sensormatic safers offer retailers many options for open yet secure merchandise presentations as safer-protected goods can be easily stacked on shelves or hung on pegged displays.

Recent research supports the cost-effectiveness offered by safers according to the study from the October 2008 Impact Workshop hosted by the Loss Prevention Research Council (LPRC) for over 70 executives from leading retailers and asset protection companies.

"In this latest field research project, safers/keepers were found to provide important sales boosts and loss reduction," stated Dr. Read Hayes, Director of the LPRC. "Customer interviews also found shoppers either don't notice or prefer safers/keepers to standard displays or behind the counter (displays) where they have to take time to look for a salesperson to assist in obtaining the product. The research further revealed safers/keepers were found to provide a positive ROI on (razor) blade product protection."


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search