ATG to enhance Collective Brands e-tailing channel
08 May '09
3 min read
Payless.com and the other Collective Brands' sites have experienced continued growth in customer traffic, both from online shoppers and multi-channel shoppers, who utilize the sites to research styles online, or "pre-shop," and then visit Payless ShoeSource, Stride Rite retail store locations or one of the company's retail partners to try on and buy shoes. Ensuring faster response times while supporting higher visitor volumes is also core to the new technology platform.
Future releases of the new technology platform are expected to also support the global expansion of Collective Brands' brands with functionality to accept international currencies and to present the sites in multiple languages.