Home / Knowledge / News / Information Technology / Weird Fish supports expanding retail operations with Eurostop
Weird Fish supports expanding retail operations with Eurostop
04
Jun '09
Eurostop, a leading supplier of retail management systems to the fashion, footwear and lifestyle market has been selected by Weird Fish to provide solutions to support the company's growing retail operation. A well known, leisure and lifestyle clothing and accessories brands that supplies over 450 independent stores throughout the UK, Weird Fish will use Eurostop solutions to manage stock across its expanding retail operation. Weird Fish is one of the fastest growing lifestyle brands in the UK and currently has ten stores.

The company will use Eurostop's e-rmis at its head office in Cheltenham and e-pos in the stores, replacing an older system that the company had outgrown. The sales data, which can be analysed in depth using Eurostop's e-cubes data mining tool, will enable the merchandisers to ensure that the right stock is in the right place to maximise sales. The new system, which integrates with Microsoft Dynamics AX, will ensure that replenishment is timely and accurate, and stores receive the stock they have asked for, rather than what head office decides to send.

John Stockton, Managing Director at Weird Fish commented, “Weird Fish is expanding from our traditional wholesale base into retail. The focus of the stores is to promote the brand, build awareness and make a fuller range of products available to a wider audience. Our investment in the Eurostop system means that we are able to place greater emphasis on better merchandising and improving support for point of sale. This will help us to maximise sales opportunities.”

Jon Goodwin, Financial Controller at Weird Fish said, “The Eurostop system gives us much more detailed and reliable information which will enable us to run our retail business more efficiently. As our product ranges continue to expand it is crucial to the success of the operation that we are able to manage our stock as efficiently as possible.”

Jon Goodwin continued, “We were looking for a technology partner that we could build a strong relationship with and work closely with in the coming years. Eurostop has an impressive client list, good references, we liked the look of the system, it integrates to Microsoft Dynamics AX and we felt that Eurostop was a good match for Weird Fish.”

Phillip Moylan, Sales and Marketing Manager at Eurostop Systems said; “With our strong retail background Eurostop understands the challenges that growing retailers, and in particular wholesalers moving into retail face. We work closely with our customers, to understand their needs and develop the systems that best meet those requirements, enabling them to concentrate on their business, empowered by Eurostop technology.”

Weird Fish is the operating brand name of Freedom Sailboards Limited. The company was founded in Cornwall in 1981 to distribute water-sports products throughout the UK. In 1986 the company changed its emphasis to concentrate on leisure clothing, still aimed atwater-sports customers.

Eurostop Limited


Must ReadView All

Courtesy: EVG photos from Pexels

Apparel/Garments | On 16th Aug 2018

Bangladesh ups garment export target to $32.689 bn

The Government of Bangladesh has increased the country’s readymade...

Courtesy: PR Newswire

Apparel/Garments | On 16th Aug 2018

Shoppers go to stores for thrifting experiences: Survey

Despite growth in e-commerce, shoppers still head to retail stores...

Pak ministry invests in training textile sector workers

Textiles | On 16th Aug 2018

Pak ministry invests in training textile sector workers

Pakistan’s ministry of commerce and textile industry is offering...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search