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Charlotte Russe to implement ShopTogether technology

11
Jun '09
Charlotte Russe is the first fashion retailer to introduce the ShopTogether interactive shopping technology to address the social networking and shopping habits of today's savvy young consumer.

ShopTogether is an innovative software application, developed by technology company DecisionStep, that allows shoppers to experience the social benefits of shopping in the real world with their friends online. For the first time, groups of friends can pick out personal favorites together in real-time. From the ShopTogether toolbar, shoppers can send friends a link to a specific product or an invitation to shop through Facebook, Twitter, MySpace, email or IM.

Once they accept the invitation, ShopTogether connects them for a joint shopping session on www.charlotterusse.com. Shoppers can chat, view products, collect mutual favorites and share ideas that lead to faster, better buying decisions.

Charlotte Russe first launched the ShopTogether technology on charlotterusse.com last fall. Since partnering, Charlotte Russe and DecisionStep continue to test and develop new, innovative extensions and functionality; connecting with the top social networks is one of the primary new advances of the application.

"Since DecisionStep's launch in 2000, we've constantly looked for ways to remove obstacles to online buying and decision-making," said John Jackson, CEO of DecisionStep. "Until now, one of the biggest barriers has been the inability for shoppers to easily and quickly get second or third opinions from their trusted peers on important purchase decisions, which is frustrating for them, and detrimental to the retailer. With the new ShopTogether interactive shopping application, we've eliminated that barrier--now a friend's advice is a click away. As one of the innovators in online retail and the first fashion retailer to implement the latest version of this technology, Charlotte Russe is again setting the bar for the industry."

"Shopping for our customers is a fun, social event," explains Emilia Fabricant, President and Chief Merchandising Officer of Charlotte Russe. "They want to play with different looks and get one another's opinion. With the ShopTogether application, we've taken our existing social shopping feature and improved it, making it easier for her to connect with her friends while connecting with our brand."

Charlotte Russe


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