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In-Store Show to take place under banner of Marketing Week Live!

25
Jun '09
More than 100 suppliers in will be attending the In-Store Show taking place 30th June – 1st July at the Grand Hall Olympia, London.

This year the In-Store Show is just one of four shows taking place under the banner of Marketing Week Live! The new format will showcase the power of marketing in-store and offer something for everyone in the in-store industry.

Valley:
Valley will be displaying point of purchase displays for the sixth consecutive year. The company will introduce attendees to POP displays for Nestle, Sony and LG. Visitors can also visit Valley's Doctor Retail POP surgery, where experienced business development managers will be available to help with innovative display requirements.

ISIS:
New exhibitors ISIS will showcase manufactured examples of easy-change illuminated signs. ISIS says the signs are easy to change, inexpensive and can be used in all situations. The In-Store Show will be the first exhibition to feature products visitors can touch and feel.

"Our primary focus is on marketing a clever, new product that eliminates many of the huge costs of maintaining in-house illuminated signs," says ISIS signage joint managing director Gerry Hodges. "We think our approach will save a great deal of effort and expense on both sides."

HL Display:
In-store communication and merchandising company HL Display is showing a modular cross merchandising unit, the Sidekick Max, along with a shelf-branding unit and brand trays.

The returning exhibitor will also take on a consultancy role. "We are more than happy to talk through any issues visitors to our stand are experiencing, especially in today's tough trading environment, and discuss solutions available to them," says HL Display marketing controller Hannah McKinnon.

C A Design Services:
C A Design Services, a retail system consultancy, will demonstrate its latest concealed customer profiling systems. Visitors can view live age, gender, attention span and dwell-time data direct from the show floor. The company says the system will help drive profits and capitalise on every customer that walks into a store.

The technology will be running from the show's "Store of the Future" stand.

In-Store Show


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