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Pepperjam to benefit from GSI's market-leading position

03
Sep '09
• Source-level tracking and reporting, which is beneficial to search marketing and helps sophisticated affiliates that want to track commissions at the keyword level.

• Pepperjam ADS, a widget that affiliates can use to serve customized contextual ads from one or more network advertisers concurrently.

• A recruitment feature that enables clients to search for new affiliate recruits by categories, by status (pending, not joined), by transparency ranking and by method of promotion.

“This is a great fit for Pepperjam and the hundreds of clients and thousands of affiliates that we serve,” said Kristopher B. Jones, president of Pepperjam. “We are teaming with the leading provider of e-commerce and marketing services which will provide us with strategic guidance and the opportunity to grow our affiliate network.”

“Affiliate marketing is a proven and cost-effective channel for online retailers and marketers,” said Pahade. “Pepperjam is a young and growing company with tremendous potential. In addition to the network, we are also excited that this acquisition expands our presence in agency services for affiliate marketing and search, areas where we already have a meaningful and growing business.”

Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal.

GSI Commerce Inc


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