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Crocs to launch more sites on Demandware across Europe, Asia
09
Sep '09
Demandware, Inc., the leading on-demand ecommerce solutions provider, announced that Crocs, Inc., a global designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has re-launched its US site, www.crocs.com, on the Demandware eCommerce Platform.

The new site is the first of multiple ecommerce sites that Crocs will roll out on the Demandware platform in various international markets over the coming months.The new Crocs.com features a fresh new design to showcase the company's vast product line of casual footwear, along with several drastic improvements that greatly enhance the online experience for customers. Now, Crocs customers can shop by color, size, use and price; obtain multiple views of products, including top, bottom, front side and back; create a wish list, and much more.

“We selected Demandware because it was the best solution to combine a fully-customizable, feature-rich platform with the financial and operational advantages of the on-demand model. With Demandware, we have a flexible, scalable platform that can help us meet our initiatives for international growth. The results so far have been great.” said Chris Ladd, Crocs' VP of Global eCommerce.

Crocs is one of the world's largest manufacturers of casual shoes, with more than 120 styles of comfortable, affordable and fun footwear, including sandals, boots, heels, wedges, flats and other functional footwear, in addition to its signature clogs. With more than 100 million consumers in more than 120 countries, the online channel is a key vehicle for further expanding Crocs' reach around the world and providing its customers with more choices and easy accessibility to its growing product line. Moving forward, Crocs plans to launch more sites on Demandware across Europe and Asia.

“There are few brands in the world as well known as Crocs and we are delighted to provide the technology foundation for its new ecommerce initiatives. Crocs is an ideal partner for Demandware because it believes in the potential of the online channel to both better serve existing customers and acquire new ones. Together, we will work to take its online business to new levels of profitability,” said Stephan Schambach, Founder and Chairman of Demandware.

Demandware Inc


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