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Charlotte Russe extends services contract with GSI interactive

18
Sep '09
gsi interactive, a GSI Commerce company providing comprehensive digital marketing and design offerings, announced a multiyear extension of its marketing services agreement with Charlotte Russe Holding Inc, which provides fashion-conscious women in their teens and early twenties with the latest in stylish apparel and accessories. Under the agreement, which runs to 2012, gsi interactive will continue to provide paid search, comparison shopping engines, display advertising, and e-mail marketing solutions.

Charlotte Russe selected GSI Commerce, the leading provider of e-commerce solutions, as its e-commerce partner in 2007 to provide technology, customer care, and fulfillment services. At that time, gsi interactive was also selected to provide digital design and marketing services.

"gsi interactive's extensive experience and knowledge of e-commerce has helped us to significantly grow our online sales,” said Craig Gillan, director of eCommerce for Charlotte Russe. “In 2008, our Web sales increased a considerable amount from the prior year. Expanding our relationship with gsi interactive will help us to continue to grow our business and engage our customers in a more meaningful manner.”

gsi interactive provides a comprehensive suite of digital solutions, including strategy, usability, design, marketing, photography, content development, and emerging media. gsi interactive and e-Dialog Inc., a leading e-mail service provider, comprise GSI's interactive marketing services segment.

“We are excited that Charlotte Russe is looking to expand their digital marketing goals with us,” said Nick Pahade, president of gsi interactive. “Being in such a competitive space, Charlotte Russe is taking the steps necessary to make their online presence known and connect with their audience. We look forward to continuing to help them achieve their goals."

gsi interactive is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on gsi interactive to deliver effective digital solutions through a deep understanding of strategy, usability, design, marketing, and photography. gsi interactive, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

gsi interactive


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