Home / Knowledge / News / Information Technology / Adobe introduces Adobe Scene7 services into APAC market

Adobe introduces Adobe Scene7 services into APAC market

22
Sep '09
Adobe Systems Incorporated announced it has expanded its international offerings with the introduction of Adobe Scene7 services into the Asia Pacific (APAC) market. Adobe Scene7 is the leading hosted rich media platform for e-commerce and multi-channel marketing companies that are publishing content to engage audiences and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy's, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands' End, Blockbuster, Williams-Sonoma and Levi Strauss & Co.

As part of this Scene7 expansion, Adobe has established a sales organization and customer support resources in Japan as well as a new data center in Singapore to ensure optimized dynamic media services for the entire APAC market.

“The Asian e-commerce market is on the fast-track,” said Doug Mack, vice president of consumer and hosted solutions at Adobe. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses.”

Business-to-consumer e-commerce sales for the five major markets in the APAC region – Japan, South Korea, Australia, India and China – totaled $73.3 billion in 2007 with 62.3 percent coming out of Japan alone. Industry analysts forecast APAC online sales will continue to grow at a 23.3 percent annual rate reaching $168.7 billion by 2011.

By using the Adobe Scene7 platform, companies serving the APAC markets will now have local access to cross-media publishing on the Web, via e-mail, in print or on mobile devices to help their businesses grow even faster. Current customers have experienced up to a 90 percent increase in sales across all channels as well as doubling conversion rates, while reducing returns by over 10 percent. Adobe Scene7 hosted solutions allow the automation of cross-media management, enabling users to streamline online images, reducing volume by up to 80 percent and potentially cut photography costs in half.

Leveraging assets across all channels creates a quality first impression and helps ensure cross-channel branding. Recent customer wins in APAC include internationally recognized luxury furniture designer, Christopher Guy; renowned Japanese design house, Felissimo and major Japanese mail order retailer of women's apparel, Peach John.

With this expansion, e-commerce and multi-channel marketing companies in APAC have access to Adobe Scene7 sales, account management, sales engineers and customer support as well as technical compatibility with other industry-standard Adobe technologies including core components such as the Adobe Flash platform, Adobe Flex, Adobe AIR and Adobe Flash Media Sever family.

Adobe Systems Incorporated


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Sep 2021

Bangladesh RMG exporters fear losses due to problems at airport

Apparel exporters in Bangladesh are expecting significant losses for...

Pic: Shutterstock

Textiles | On 22nd Sep 2021

Ukraine wants to purchase textile products from Uzbekistan

A business delegation from Ukraine’s Khmelnitsky recently expressed...

Pic: Shutterstock/ Sheila Fitzgerald

Textiles | On 22nd Sep 2021

India to be 3rd largest importer by 2050: UK Global Trade Outlook

India will turn the third largest importer by 2050 with a share of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search