Home / Knowledge / News / Information Technology / Vistaprint buys embroidery company Soft Sight

Vistaprint buys embroidery company Soft Sight

27
Jan '10
Vistaprint N.V. the company that provides high-impact personalized products and services for small businesses and the home, announced it has acquired Soft Sight, Inc., a small, privately held company based in Endicott, NY, USA, in an all-cash transaction for $6.5 million. The acquisition was completed on December 30, 2009 and will enable Vistaprint to deliver custom-embroidered products to its small business and consumer customers.

Soft Sight has developed a sophisticated software capability for automatically rendering stitch patterns from custom designs uploaded to its website. Soft Sight's innovative and patented automation systems enable an end-user's embroidery artwork to be uploaded and embroidery designs to be instantly previewed and modified online. This drives its ability to provide high-quality custom embroidered products in low quantities at low prices.

"We are excited about this acquisition," said Robert Keane, Vistaprint's chief executive officer. "This was a capability that Vistaprint was interested in developing, and by acquiring Soft Sight, we will be able to get to market faster than we could have by developing the software on our own. In fact, we believe that by combining Soft Sight's embroidery capability and expertise with Vistaprint's powerful content matching, direct marketing expertise, and large global customer base, we have the potential over time to become one of the leading global players in low-volume custom embroidery."

Approximately 15 Soft Sight employees have joined Vistaprint, including David Goldman, Soft Sight's chief executive officer, and Nirav Patel, Soft Sight's technology lead.

Vistaprint plans to launch the new embroidered product line to its customer base in the first half of fiscal 2011, and therefore expects no revenue from embroidered products before then. Vistaprint and the Soft Sight team have begun to integrate the Soft Sight technology into Vistaprint's platform for marketing, online graphic design and manufacturing. Vistaprint plans to discuss this acquisition in conjunction with its scheduled earnings announcement on January 28, 2010.

Vistaprint N.V.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

GMAC dissatisfied with EU following partial EBA suspension

Expressing disappointment over the February 12 decision by the...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search