;
Home / Knowledge / News / Information Technology / Ulla Popken to launch new site on MarketLive platform
Ulla Popken to launch new site on MarketLive platform
18
Feb '10
MarketLive, Inc a leading eCommerce software and service provider for midsized specialty retailers, announced that Ulla Popken, a worldwide multichannel retailer of quality women's plus-sized clothing headquartered in Glen Arm, Maryland, has selected MarketLive as its eCommerce platform vendor. Together, Ulla Popken and MarketLive will create a new, robust eCommerce website for the U.S. and Canadian markets that is optimized to drive conversion rates. The apparel leader will utilize MarketLive Intelligent Marketing and Merchandising (IMM) features to integrate email, personalization, and on-site merchandising on the new site.

Ulla Popken selected MarketLive because of rich functionality provided by the MarketLive platform combined with the company's deep expertise in multichannel apparel retailing. Additionally, MarketLive's integration with best-of-breed eCommerce companies such as Bronto, MyBuys, and Omniture, offers a complete and robust solution. Ulla Popken also liked MarketLive's approach of partnering with its retailers to build and manage successful eCommerce businesses.

“We are in business to offer the most contemporary and stylish collection of quality plus-size clothing at moderate prices for the U.S. and Canadian markets,” said Michelle Richenderfer, Director of Marketing for Ulla Popken. “When it became clear we had outgrown our current site, we embarked on a comprehensive search for an eCommerce platform vendor that we could partner with to reach our goals. We were excited to find MarketLive—a company that is aligned with our business and has the platform, expertise, and best-practice knowledge to ensure our success online.”

Ulla Popken will launch its new site on the MarketLive Intelligent Commerce platform that combines powerful eCommerce software, highly-reliable, scalable IT infrastructure, and the ability to easily integrate third-party or custom-built features. The platform also includes the MarketLive Integrated Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, email, and search engine optimization technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for special expertise. “This approach fits in perfectly with our lean operating model by leveraging the experience of MarketLive and its partners, while allowing our staff to focus on our customer needs,” added Richenderfer.

“The addition of Ulla Popken to our family of apparel retailers signals MarketLive's momentum in this important market,” said Mark Pierce, Chief Executive Officer, MarketLive. “We look forward to partnering with the Ulla Popken team to create a first-class website that will increase revenues and build their brand worldwide.”

MarketLive Inc


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

Condition of Cambodian garment workers improves: ILO

Apparel/Garments | On 15th Dec 2018

Condition of Cambodian garment workers improves: ILO

Cambodia has seen remarkable improvements in labour standards in the...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search