As the retail industry continues to build upon the combined power of marketing, technology and ecommerce, the National Retail Federation will bring together some of the most forward-thinking executives in the industry for the inaugural Retail Innovation and Marketing Conference, March 2-4, 2010 in San Francisco. The event, held at the Westin St. Francis in San Francisco, will provide educational opportunities in areas such as cross-channel strategies, new approaches to marketing, social media, and branding.
The Retail Innovation and Marketing Conference is powered by the Retail Advertising and Marketing Association, NRF's division for marketing professionals, and Shop.org, NRF's digital division.
Opening the event, Williams-Sonoma Chief Marketing Officer Pat Connelly will discuss how the company, historically focused on traditional direct marketing, is embracing online/interactive channels to build integrated, innovative programs that are positioning the company for even greater success. Connelly's keynote, “Cooking Up Marketing Innovation with Williams-Sonoma,” will occur Wednesday, March 3 at 8:30 a.m.
Other high-profile speakers and sessions include:
How Macy's Delivers Consistent & Creative Customer Experiences in all Channels
Wednesday, 3/3, 12:45 p.m. – 1:15 p.m.
Speaker: Peter Sachse, Chief Marketing Officer, Macy's, Inc.
With many shoppers browsing online and then buying in a store, learn how Macy's uses technology to unify the power of their brand by interacting with consumers at many touch points.
Driving ROI through Social Selling
Wednesday, 3/3, 4:05 p.m. – 4:25 p.m.
Speaker: Julie Bornstein, Senior Vice President, Sephora Direct; Bridget Dolan, Vice President, Marketing and Business Development, Sephora.
This session will explore mobile and social media outlets in regards to how they can fit in an overall retail strategy. Executives from Sephora will also detail how they are using a variety of these tools, including Facebook, Twitter, customer reviews and blogging, to drive conversions, customer loyalty and ROI.
'Online to On-Shelf': Building Next Generation Retail Demand the Dell Way – Keynote Address
Thursday, 3/4, 8:45 a.m. – 9:30 a.m.
Speaker: Ronald Garriques, President, Communications Solutions, Dell
Hear how the Dell brand has created a best-in-breed cross-channel global retail footprint by focusing on their loyal consumer base and optimizing new retail channels.
33 Million People in the Room – Keynote Address
Thursday, 3/4, 10:50 a.m. – 11:35 p.m.
Digital media expert, consultant and author Juliette Powell will present a unique perspective on the social media phenomenon and provide examples of companies that are achieving a strong positive ROI with a sprinkle of creativity and constant dedication to the social space.
Also during the conference, RAMA and Shop.org will announce the winners of the Racie Awards during the Awards Reception and Dinner Gala, which honors retail's most creative and innovative advertising and marketing campaigns. In addition to presenting the finalists with either a gold, silver or bronze award, attendees at the gala get to vote for the Best of the Best. The Awards Reception takes place March 3 at 6:00 p.m.
New to the Racie's this year is the addition of eCommerce/Digital categories, including: Digital/In-Store Experience, Motion Design, Website Experience, Rich Media Online Advertising and Promotion, Social Commerce and Mobile Apps.
National Retail Federation