Home / Knowledge / News / Information Technology / GSI Commerce & NFL extend e-commerce agreement

GSI Commerce & NFL extend e-commerce agreement

26
Feb '10
GSI Commerce Inc. the leading provider of e-commerce and interactive marketing solutions, and the National Football League announced they have signed a new multiyear extension to their e-commerce agreement. Under the agreement, which runs to 2014, GSI will continue to provide the NFL's online store,with e-commerce technology, merchandising, fulfillment, customer care solutions and catalog services.

“GSI's expertise and innovation have been instrumental in helping NFLShop become the online shopping destination for our fans,” said Eric Grubman, executive vice president of NFL Ventures and Business Operations. “We are pleased to extend our partnership and look forward to continued growth of NFLShop.”

“Working with a premier brand such as the NFL has been rewarding and exciting for GSI,” said Bob Liewald, executive vice president of merchandising operations for GSI. “Since 2006, the NFL has been a proactive partner that has been very receptive to innovative ideas aimed at attracting fans and enhancing their online brand experience. We're proud to have the NFL as a client and to be able to help them increase the scale and success of the NFLShop.”

Since the beginning of their partnership in 2006, GSI and NFL have broken a number of NFL online sales records and collaborated on numerous multichannel accomplishments, including:

• Online sales records

O Set the single-day sales record for the most NFL jerseys sold online, with more than 9,000 customized jerseys sold as part of a multichannel effort with QVC (Sept. 2007)
O Set multiple records for the most player-specific NFL jerseys sold online in a single day

• Multichannel growth

O Achieved a successful alliance created between GSI, the NFL and QVC, one of the largest multimedia retailers in the world, to make QVC the official television retailer for NFL-licensed products. The agreement also established GSI as the exclusive provider of NFL-licensed products to QVC.

• Growth in product customization

O GSI enhanced its “design-your-own” product customization capabilities to support the wishes of the NFL and its fans, resulting in meaningful increases in personalized apparel items and jerseys.

• Enhanced merchandising

O Significantly increased the online assortment of licensed NFL products, enabling the store to offer a wide variety of products from all 32 NFL teams including authentic, replica and customized team and player jerseys, home furnishings, office accessories, collectibles, tailgating products, DVDs and other fan gear

• Increased catalog business

O Drove additional licensed product sales through the more than nine million catalogs that GSI mails to NFL fans annually.

GSI Commerce Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search