Home / Knowledge / News / Information Technology / New York & Co ties up with Sterling Always in Stock

New York & Co ties up with Sterling Always in Stock

12
Mar '10
Sterling Commerce, an AT&T Inc company announced that New York & Company Inc. a leading specialty retailer of fashion-oriented, moderately priced women's apparel, will deploy Sterling Always in Stock as part of the retailer's efforts to achieve seamless cross-channel operations. Sterling Always in Stock is a new solution that combines advanced cross-channel order management with seamless integration capabilities. The retailer will leverage the software to improve the customer experience and optimize inventory efficiency.

“At New York & Company, we are all about building the customer experience,” said William Voit, executive vice president/chief information officer, at New York & Company. “Sterling Always in Stock will offer us innovative capabilities to save the sale that will not only minimize customer inconvenience and maximize customer loyalty, but also enable us to increase inventory optimization.”

The retailer's proprietary branded New York & Company™ merchandise is sold exclusively through its national network of 592 retail stores in 44 states and e-commerce store at www.nyandcompany.com. The company will deploy Sterling Always in Stock in an initial 100-store pilot as part of an initiative to deliver a superlative store experience whereby associates are empowered to help customers get what they want, when they want it. By integrating Sterling Always in Stock with its point-of-sale systems, New York & Company will be able to support advanced cross-channel fulfillment by allowing ship to home, for goods not available at the store in a seamless purchasing experience.

“New York & Company has transformed itself many times in its 90-year history, and its selection of Sterling Always in Stock signals another change as the company embraces cross-channel execution as a strategy to enable growth, especially in today's tough economic times,” said Jim Bengier, Global Retail Industry executive at Sterling Commerce. “They have established industry leadership with its brand positioning, unique shopping experience and focused merchandising strategy, and Sterling Commerce is pleased to provide innovative software that can help New York & Company extend that reputation.”

Sterling Commerce an AT&T Inc


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2021

US FTC votes to reverse course on repeal of fabric care labels

The US Federal Trade Commission (FTC) recently voted to retain the...

Pic: Shutterstock

Retail | On 4th Aug 2021

June retail turnover in Germany up by 4.2% over previous month

Retail sales in Germany rose much more than expected in June...

Pic: Kontoor Brands/Wrangler

Apparel/Garments | On 4th Aug 2021

US’ Kontoor aims for sustainable growth with diversity & inclusivity

Kontoor Brands, an American apparel company with denim brands like...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search