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B. Moss Clothing Company lands on its feet

26
Mar '10
B. Moss Clothing Company has re-established 69 years of brand loyalty by creating a full featured, E-Commerce website platform.

Since 1939, B. Moss Clothing Company had been a staple in the apparel industry with over 70 retail stores throughout the US. The Moss family owned and operated the apparel chain until it closed in December 2008. Under new management and direction, the Krawchick family is proud to usher in a new era for the famed brand -- the online era. B. Moss Clothing is now officially "plugged in" at website.

B. Moss generated $65 Million a year in sales and was well situated as a fashion leader in key markets across the Northeast, Southeast, Mid-Atlantic and Midwest. The updated E-Commerce business is capitalizing on their high customer brand loyalty and also expanding their presence in the global fashion marketplace.

B. Moss Clothing offers contemporary womenswear at affordable prices. Targeting the fashion-conscious woman with classic taste, B. Moss' collection introduces timeless pieces updated with trend-driven styling.

The Krawchicks have decades of experience from the prior "brick-and-mortar" operations, and are committed to the family-owned operational approach. "Simple web presence alone can not define B. Moss' goals. We are here to digitally translate a sense of family and tradition, establishing a continuation of the many wonderful relationships we had with our prior customers," said Fred Krawchick, CEO of B. Moss Clothing Company.

Senior Vice President Adam Krawchick is capitalizing on today's technologically driven society by executing a clean, web 2.0 design and layout complete with all the bells and whistles of a full-featured E-Commerce web platform. Some of the many features of the website include custom accounts for all B2C transactions (as well as B2B), product reviews and discussions, newsletters, promotions, cloud tags, Facebook client interaction all designed to give the customer an expansive shopping experience.

"Usability and security are top priorities, the site must be intuitive and include all of the obvious safety and security protocols," states Adam. "From initially typing in the web address to final delivery of merchandise, B. Moss combines quality, fashion forward, affordable clothing with an easy-to-use, safe, online shopping experience."

B. Moss Clothing Company


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