Home / Knowledge / News / Information Technology / Target selects DemandTec Assortment Optimization

Target selects DemandTec Assortment Optimization

27
Mar '10
DemandTec Inc a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, announced that Target Corporation, the second largest general merchandise retailer in the United States and user of DemandTec's Everyday Price Optimization software service, has selected DemandTec's nextGEN Assortment Optimization software service to further tailor and localize its assortments.

DemandTec's Assortment Optimization software service initially introduced the ability for retailers to optimize assortments by store cluster and fixture size based on statistical modeling of incrementality and transferable demand.

With recent enhancements as part of DemandTec's nextGEN strategy, Assortment Optimization now also includes macro-space optimization to plan cross-category layouts, embedded shopper insights to understand brand and item preferences by segment, and the ability to optimize and further localize assortments based on both a category strategy and defined customer segment strategies.

"Like pricing in recent years, assortment planning has permanently changed. Rank reports and basic analytics simply don't provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments," said Dan Fishback, President and Chief Executive Officer of DemandTec. "Target selecting DemandTec's Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader."

The Assortment Optimization software service leverages the DemandTec Platform, as do Everyday Price Optimization, Promotion Optimization, and the other DemandTec software services, so that retailers have a single foundation for data management, demand modeling, and shared shopper insights exposed at the point of decision within the software services.

DemandTec Inc


Must ReadView All

Pic: Ritu Manoj Jethani / Shutterstock.com

Apparel/Garments | On 31st Jul 2021

US firm Steve Madden moves production to Mexico & Brazil from China

As supply chain disruption remains a significant challenge, American...

Pic: GBG USA

Apparel/Garments | On 31st Jul 2021

Apparel & footwear firm GBG USA files for bankruptcy protection

GBG USA, an indirect wholly owned subsidiary of Global Brands Group...

Pic: Shutterstock

Apparel/Garments | On 31st Jul 2021

Asian garment industry market concentration, consolidation rise: ILO

Although Asia's garment market rose in size in value terms before the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Mumin Can Eker,

Mumin Can Eker

Maseksport Inc is a readymade garment exporter. Founded in Izmir in 1989,...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search