;
Home / Knowledge / News / Information Technology / GSI to launch & operate Haggar's online business
GSI to launch & operate Haggar's online business
02
Apr '10
Haggar Clothing Co makers of the popular Haggar brand, and GSI Commerce Inc the leading provider of e-commerce and interactive marketing solutions, announced a multiyear agreement for GSI to provide Haggar Clothing Company with comprehensive strategic e-commerce services. Under the agreement, GSI will launch and operate Haggar's online business and will provide e-commerce services including e-commerce technology, order management, customer care and marketing services. Haggar's foray into e-commerce expands the availability of its brand to customers by providing direct, 24/7 access via a robust, full-service Web store, which launched on GSI's e-commerce technology platform earlier this week.

“The national recognition of the Haggar brand and unmet consumer demand for a broader product offering called for a viable solution partner that could properly service a brand with Haggar's level of strength and popularity. GSI stood out as the leader among e-commerce solution providers during our evaluation. We think they are a perfect fit for helping us launch and grow our online business,” said Jon Ragsdale, SVP Marketing & Merchandising for Haggar. “We chose GSI based on the strength of the services they provide, as well as their ability to support e-commerce business of all sizes and to scale as our Web business evolves.”

“Haggar has continually reinvented itself by introducing many innovative clothing lines over the years. GSI is proud to bring the Haggar brand online and help them capitalize on the Web's growing direct-to-consumer potential for brands and manufacturers,” said Damon Mintzer, GSI executive vice president of sales. “We look forward to enabling them to continue their tradition of innovation online, fully supported by our integrated, scalable solutions.”

The launch of the new e-commerce site represents a significant milestone in accessibility to the consumer for the well known and popular men's brand. The breadth of Haggar product offerings will be directly available for online shoppers seeking additional product from the brand. For consumers desiring both style and value, the site will feature casual pants and shorts, suit separates, dress pants, tops, outerwear and accessories.

Haggar selected TrueAction, GSI's digital agency, to provide comprehensive interactive marketing and design services throughout the life of the agreement. These services will include affiliate marketing, paid search and e-mail marketing through e-Dialog, a GSI company.

“Haggar is a strong brand and we look forward to marrying that strength with TrueAction's proven, cost-effective strategies to connect with customers online and ensure Haggar's site is interconnected with its entire marketing platform,” said Nick Pahade, president of TrueAction.

In addition to Haggar, GSI provides e-commerce solutions to more than 30 brands and retailers in the apparel industry.

GSI Commerce Inc


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

Condition of Cambodian garment workers improves: ILO

Apparel/Garments | On 15th Dec 2018

Condition of Cambodian garment workers improves: ILO

Cambodia has seen remarkable improvements in labour standards in the...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search