;
Home / Knowledge / News / Information Technology / Invodo to create high-quality video content for Moosejaw
Invodo to create high-quality video content for Moosejaw
12
May '10
Invodo, the only full-service eCommerce video partner for online retailers, announced that Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing, will partner with Invodo to create, implement and deliver online product video on the Moosejaw retail site.

“Moosejaw chose Invodo because they simply offered the most complete solution that met our needs. Not only do they have a leading-edge, customizable player with SEO benefits, but they also have very cost-effective, high-end video production capabilities,” Said Eoin Comerford, VP of Marketing at Moosejaw. “Also, Invodo has made a concerted commitment to the outdoor industry. Many of our suppliers are already part of their network, making implementation that much easier.”

Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw will work with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media on sites like YouTube and Facebook.

“Moosejaw, often noted as a fun online place to shop, is well known for its premium products, great service and innovative marketing strategies. Adding video will increase sales conversions and decrease the potential for product returns,” said Craig Wax, CEO of Invodo. “We expect impressive results from the combination of the Moosejaw team's forward thinking and our retail and eCommerce video expertise.”

Invodo recently launched the latest version of its eCommerce video player, InPlayer, which Moosejaw will be implementing as part of the video initiative. The InPlayer is the lightest player in the industry. Faster page loads will keep customers from straying away from the site and, according to Google's latest ranking considerations, will protect Moosejaw's SEO benefits.

“We are looking forward to adding Invodo video to Moosejaw.com to help our customers make purchase decisions and to keep Moosejaw at the forefront of online commerce,” added Comerford.

Invodo


Must ReadView All

Lotte to build $3.5-bn petrochemical plant in Indonesia

Textiles | On 14th Dec 2018

Lotte to build $3.5-bn petrochemical plant in Indonesia

PT Lotte Chemical Indonesia (LCI), a subsidiary of Malaysian company...

Ethiopia-S Korea textile, apparel investment forum starts

Textiles | On 14th Dec 2018

Ethiopia-S Korea textile, apparel investment forum starts

A forum to enhance textile and apparel investment by South Korea in...

Jordan PM lays foundation stone for Chinese textile unit

Textiles | On 14th Dec 2018

Jordan PM lays foundation stone for Chinese textile unit

Jordanian Prime Minister Omar Razzaz recently laid the foundation...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search