"David's Bridal is truly a category leader with a rich history of providing their customers with an ideal one-stop shop for creating memorable, meaningful life events," said Ivan Szeftel, president of Retail Services for Alliance Data.
"We're excited to partner with them, and to support David's Bridal's goal of continuing to expand outside bridal, while bringing greater value to every customer. Our robust suite of credit and marketing services will help enhance their marketing and merchandising strategies, as well as allow them to communicate with their existing and prospective customers in ways that move beyond simple transactions to building and strengthening customer loyalty."
Alliance Data Systems Corporation