Home / Knowledge / News / Information Technology / KENSHOO to manage Spartoo's paid search program
KENSHOO to manage Spartoo's paid search program
07
Sep '10
KENSHOO, the leading provider of online demand generation SaaS solutions for the enterprise and local markets, announces that Spartoo, the leading online European footwear retailer, has selected KENSHOO to automate and optimize its paid advertising campaigns across Europe.

Spartoo has sites operating in France, Spain, Italy, Germany and in the UK, with plans to expand into other countries in the upcoming year. With over 5 Million unique visitors per month, they are one of Europe's Top 10 internet fashion sites and one of the Top 10 companies for growth. They currently sell upwards of 400 brands and 15,000 models. They also market two additional brands, SacBy and Le Temple.

At the forefront of innovation, Spartoo chose to partner with KENSHOO due to its ability to meet the unique requirements of the international retailer, including fully localized support and multi-currency reporting capabilities that will scale with the company as they expand internationally. Spartoo also required a platform that could scale to manage expansive numbers of campaigns and keywords, as well as advanced capabilities such as KENSHOO's nimble and highly configurable Bid Management system.

"Management of our own technology has always been strategic for Spartoo. We are particularly demanding when it comes to choosing a third-party application, which remains very rare, preferring to build internally. For our online advertising campaign management, we had a clear vision of our needs, and our increased international focus added urgency to finding the right technology to move us forward. KENSHOO impressed us greatly, meeting all of our needs." – Jeremie Touchard, CMO and founder, Spartoo.

"Known as a highly innovative company, we are pleased Spartoo chose to partner with us. They are not only a market leader, but also one of Europe's largest and most sophisticated paid search advertisers," said Etai Rosen, VP of Sales, KENSHOO Europe. "We designed KENSHOO Search to meet the complex needs of pan European advertisers like Spartoo, and look forward to working hand-in-hand to help fuel the continued growth of the company and of their paid search program."

Founded in 2005 by two HEC graduates, Boris Saragaglia (Mines-HEC), Paul Lorne (Centrale-HEC) and Jeremie Touchard (Mines), Spartoo.com is the European leader in the internet footwear market with site and customer support in 5 languages, and delivery in 27 countries. Spartoo.com carries over 400 top brands with over 15,000 models and an exceptional customer service policy: Free delivery and return within 30 days. Spartoo is backed by venture capital firms Endeavour Vision, Highland Capital Partners , CM-CIC Capital Prive and A PlusFinance.

Kenshoo


Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Courtesy: Invista

Textiles | On 21st Aug 2018

Fujian Petrochemicals to use Invista's P8 PTA technology

Invista’s technology and licensing group, Invista Performance...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search