Home / Knowledge / News / Information Technology / Roll out of QR Tag Technology for Beautyrest
Roll out of QR Tag Technology for Beautyrest
23
Sep '10
Simmons Bedding Company is revolutionizing mattress shopping with the launch of an in-store QR (Quick Response) tagging application aimed at simplifying the buying process for busy consumers as they shop for mattresses and bedding. Consumers will find QR tags at JCPenney stores for mattresses from Simmons' new 2010 Beautyrest line, making the rollout the first of its kind at retail stores nationwide.

QR tags are small barcode-like visuals that may be scanned and "read" by smart phones, with the goal of making in-store signage more interactive for consumers. Once scanned by a smart phone such as the iPhone, DROID or BlackBerry, the QR tag makes additional information, images and videos easily available to the user via their phone's Web browser, providing consumers with added product detail and demonstration, netting a more robust shopping experience.

When consumers scan the QR tag for a Beautyrest mattress, they receive access to a 3-D construction rendering of that particular Beautyrest model—either Beautyrest Classic, Beautyrest Anniversary or Beautyrest World Class. In addition, tag users will have the option to play a Beautyrest video, which illustrates how the bed's Super Pocketed Coil springs, BeautyFeel comfort and BeautyStyle aesthetics come together to offer unsurpassed motion separation, conformability, support and durability in an attractive package. The video also features the brand's signature bowling ball demonstration for additional emphasis on the Super Pocketed Coil springs' motion separation benefits. The benefit to consumers is added detail and improved data at the point-of-purchase, making mattress shopping more convenient.

Studies based on buying trends of mattress shoppers found that purchase decisions are typically made in the retail store, making the in-store experience critical. Simmons Executive Vice President of Marketing Tim Oakhill notes, "Consumer engagement happens within 'the last five feet' of the bed. QR tags bring point-of-sale to life, educating and engaging the consumer at the point where purchase decisions are made."

With the rollout of Simmons' QR tags, JCPenney once again proves to be a retailer on the forefront of utilizing technology to aid the consumer's shopping experience. John Tighe, JCPenney senior vice president and general merchandise manager of Home, notes, "Mattress shopping can be an overwhelming experience given the plethora of brands and the fact that it is often an infrequent and big-ticket purchase. QR tags aim to assist with the process and provide an enhanced customer experience, leading to a richer and more informed dialogue between the consumer and the sales associate."

QR tags, which are used extensively on products in other parts of the world (particularly in Japan), have been slower to transfer to American companies. The technology venture between Simmons and JCPenney is one of the first of its kind nationwide, helping to set a precedent for America's use of technology in the retail space. "Simmons is one of the first major brands to introduce QR tags into the retail environment," said Oakhill.

"Simmons' tradition of innovation has not only shaped the way consumers experience undisturbed sleep; it's also influencing how they use point-of-sale materials to make an educated bedding purchase. We're proud of the fact that Simmons is the first major mattress manufacturer to have QR tag technology ready for retailers to incorporate into their store environments."

Simmons Bedding Company


Must ReadView All

Indian investors interested in denim production in Vietnam

Textiles | On 16th Aug 2018

Indian investors interested in denim production in Vietnam

Indian fabric firms are shifting attention from China to Vietnam,...

Pak ministry invests in training textile sector workers

Textiles | On 16th Aug 2018

Pak ministry invests in training textile sector workers

Pakistan’s ministry of commerce and textile industry is offering...

India's textiles, apparel exports fall by ₹8000 cr: Govt

Apparel/Garments | On 16th Aug 2018

India's textiles, apparel exports fall by ₹8000 cr: Govt

India’s textiles and apparel exports dropped by nearly ₹8,000 crore...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Mr Ambrose Chan
DSG International (Thailand) PLC

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search