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ForeSee is perfect fit for New York & Company

15
Oct '10
ForeSee Results announced that it will continue to work with New York & Company to measure online satisfaction.

New York & Company stated, “We are very serious about turning online browsers into online and offline buyers. ForeSee Results has helped us improve our online conversion rates by accessing attitudinal data to understand who is coming to our site and why.”

Using the proven methodology of the American Customer Satisfaction Index (ACSI), developed at the University of Michigan, ForeSee Results determines how satisfied site visitors are with the online channel. Furthermore, the predictive ACSI methodology shows New York & Company how improvements to specific areas of the site will result in increased satisfaction, loyalty, and sales online.

The resulting road map will help New York & Company make changes to the website elements that will have the biggest impact on conversion, which allows the company to be much more effective and efficient with online marketing initiatives. Voice of customer data will also help quantify how the website affects New York & Company's overall inventory allocation strategy.

“As online apparel becomes more and more competitive, New York & Company has taken the initiative to collect and analyze attitudinal data,” said Kevin Ertell, Vice President of Retail Strategy at ForeSee Results. “The ACSI data has been able to tell New York & Company which improvements will give it the biggest bang for its buck.”

ForeSee Results


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