Lifestyle Co Esprit deploys Geac's QuestPLM

01 Dec '05

2 min read

Ratingen based lifestyle firm Esprit has fuelled its growth plans and capability for future development with a Product Lifecycle Management (PLM) solution from Geac.

The QuestPLM software is supplied by RunTime, Geac's specialist division serving the apparel and footwear industry. This latest investment cements a long standing relationship with the lifestyle group, and will involve QuestPLM being accessible to hundreds of users across Europe, Asia and USA in order to promote greater design collaboration.

This German clothing brand Esprit designs, sources and sells lifestyle products designed under the globally recognised Esprit brand. Active throughout more than 40 countries Esprit operates 631 directly managed retail stores, 766 partnership stores and over 8,900 wholesale outlets.

QuestPLM is crucial in enabling Esprit to manage the complicated and sophisticated processes around this global operation. The Hong Kong 'sourcing office' continuously updates supplier relationships to find fabrics, base garments and follow up on the production process which all results in its products being shipped across the world. QuestPLM will be critical to the efficiency of this key operation.

Dr. Dirk Seifert, Chief Operating Officer for Esprit, outlined what the investment will mean for the group that their international scope means they are continually looking to move into new markets, which in turnscreates a need for agility and supply chains that can get their brand into new territories quickly and without complication.

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