Brooks Sports upgrades ecommerce site with Demandware

10 Jan '11

3 min read

Demandware, Inc., a global leader in on-demand ecommerce, announced that leading running company Brooks Sports, Inc., has taken its ecommerce site to the next level with its updated online retail store built on the Demandware Commerce platform.

Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Washington.

Brooks chose Demandware Commerce for its flexible on-demand model that allowed them to have control over innovative merchandising initiatives designed to best meet the needs of high-performance athletes.

Visitors to BrooksRunning.com can learn more about the technology behind Brooks' footwear, read about featured athletes and events, find their perfect fit with Brooks' Shoe Advisor, purchase footwear, apparel, and accessories as well as chat directly with customer service representatives.

The new Brooks Sports U.S. store is live now on Demandware Commerce, with global expansion plans in 2011.

Brooks leveraged pre-built integrations to Demandware Commerce from PowerReviews(ratings and reviews) and CyberSource(payment processing), available through the Demandware LINK Marketplace. The pre-built integrations significantly reduced the time and effort required to implement these third party technologies.

Demandware Commerce is the only platform to combine best practice customer experience applications for ecommerce and mobile commerce, a sophisticated cross-channel merchandising engine, an open development environment for full platform customization and extension and the efficiency and power of next-generation cloud computing.

“As the Brooks brand continued to pick up speed within the running community, we knew we needed to provide an online destination for our customers where they could not only learn about the latest running technology, but also improve the way they make their purchases through the site,” said Meredith Han, director of online marketing, Brooks Sports. “Demandware is a robust platform that allows us to have a reliable and safe shopping destination for our customers, while also upgrading our online merchandising capabilities, and making it easier for our consumers to find product and relevant multimedia content.”

“Brooks is a fast-growing brand that needed a powerful and flexible ecommerce platform to support its online business. With Demandware, they have a best-in-class platform with the operational efficiencies of on-demand, capable of supporting Brooks' future growth plans, whatever they may be -- mobile commerce, international expansion, and beyond. Demandware provides the functionality, expertise and community to help Brooks over-achieve its goals. We're honored and delighted to welcome them to our client roster,” said Jamus Driscoll, vice president of marketing, Demandware.

Demandware Inc

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