;
Home / Knowledge / News / Information Technology / Old Navy integrates Shazam's content discovery application
Old Navy integrates Shazam's content discovery application
18
Feb '11
Shazam, the world's leading mobile discovery company, announced that it has teamed up with Old Navy to create a unique shopping experience using the Shazam discovery app for Old Navy's spring advertising campaign, Old Navy Records. Through the power of Shazam's music discovery and sharing capability, Shazamers will, for the first time, have the ability to tag Old Navy branded pop music featured in the campaign and immediately unlock and shop the looks featured in those songs. They will also be able to access exclusive Old Navy deals, styling tips, video and other music content from their mobile devices.

Old Navy is integrating Shazam's content discovery application throughout its new, music-based marketing and store experience - from TV, to online, to stores, to mobile – and give their customers a shopping experience unlike any other.

Starting today, wherever an Old Navy Records song or video is playing, Shazamers can tag it by holding their mobile phone towards where the song is playing. Once tagged, Shazamers will immediately gain access to the key looks featured in the songs through one of two experiences depending on the source:

TV, YouTube and Facebook, Shazamers will have the option to buy the look featured in the commercial, download the song, check out the video, and learn more about the featured Old Navy bands, such as Audio Threadz.

In-stores, Shazamers will hear the Old Navy song once an hour where Shazaming the song will unlock style tips, access to view the video, band profiles, and the option to download the song.
“Shazamers love our App because it enables them the chance to discover new music, buy it and share it with their friends. Now we've taken this a step further with Old Navy, extending its spring advertising campaign into the hands of its customers. Shazamers will have immediate access to the brand's new spring looks, music videos, and details about the bands when they see or hear any of Old Navy's commercials, wherever they happen to be,” said Evan Krauss, Executive Vice President, Advertising Sales, Shazam.

With over 100 million users, Shazam is quickly becoming an integral part of the marketing mix for brands around the globe. The partnership with Old Navy expands the Shazam community experience, giving them the opportunity to discover, buy and share fashion as well as new music and content.

Amy Curtis-McIntyre, Senior Vice President, Marketing, Old Navy said: “We are always looking for ways to provide our customers with a fun, fresh, and most importantly, culturally relevant shopping experience. We know our customers love music and their smartphones and partnering with Shazam allows us to create an interactive Old Navy experience that is relevant to how they shop today.”

The Old Navy songs and videos are free to download and are available in the United States only; the content unlocked by Shazaming a song or video will reflect the TV commercial rotation.

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment.

Shazam Entertainment


Must ReadView All

Lotte to build $3.5-bn petrochemical plant in Indonesia

Textiles | On 14th Dec 2018

Lotte to build $3.5-bn petrochemical plant in Indonesia

PT Lotte Chemical Indonesia (LCI), a subsidiary of Malaysian company...

Ethiopia-S Korea textile, apparel investment forum starts

Textiles | On 14th Dec 2018

Ethiopia-S Korea textile, apparel investment forum starts

A forum to enhance textile and apparel investment by South Korea in...

Jordan PM lays foundation stone for Chinese textile unit

Textiles | On 14th Dec 2018

Jordan PM lays foundation stone for Chinese textile unit

Jordanian Prime Minister Omar Razzaz recently laid the foundation...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search