Home / Knowledge / News / Information Technology / Ralph Lauren 4D campaign wins big at Racie
Ralph Lauren 4D campaign wins big at Racie
14
Mar '11
Ralph Lauren took home the top award at yesterday's Racie Awards Luncheon, held during NRF's Innovation and Marketing Conference in San Francisco. Its campaign, Ralph Lauren 4D: A Historic Fusion of Art, Fashion & Technology, was voted the Best of the Best among all Racie award submissions.

In celebration of 10 years of digital innovation, RalphLauren.com developed a campaign which brought their Madison Avenue flagship to life, disappearing in the night and then transforming into a series of objects and images rendered in 3-dimensional space.

Additionally, the following winners were selected by a panel of judges to receive a Gold Award for excellence in advertising and marketing in these following categories:

Kohl's Wins Peter Glen Award for Back-to-School, Kohl's Cares 2010
Kohl's was honored with the Peter Glen Award this year, which is awarded to companies who give back to their community or environment in a unique way. Their Back-to-School, Kohl's Cares 2010 campaign aimed to give away $500,000 to 20 lucky schools throughout the U.S., totaling $10 million in charitable donations to schools in need. The contest allowed students to vote for and submit ideas about how their school could use the money.

RAMA Inducts Fashion Bug Executive into Retail Advertising Hall of Fame
During the event, RAMA also inducted Tim White, Senior Vice President of Marketing at Fashion Bug, into its Retail Advertising Hall of Fame. RAMA's Hall of Fame has remained a cornerstone of the association for over 50 years and continues to set the standard for the brightest and most creative visionaries in the retail marketing and advertising industry.

White has more than 30 years of extensive retail experience and is currently leading his team in building a customer-focused brand identity that satisfies the clothing wants and needs of today's value-conscious woman. White spent the early part of his career with Kmart Corporation, ascending the ranks to become the lead marketing executive for Kmart's successful launch of the super center initiative. White's compelling branding and advertising programs for the Super Kmart Centers won acclaim from numerous marketing institutions, including the Effie Award for Kmart's groundbreaking radio campaign.

After leaving Kmart, Tim served briefly as Director of Marketing for Tandy Corporation's Computer City Stores before moving on to become a key executive member of the team that launched The Great Indoors retail concept, a unit of Sears.

There, Tim's dynamic television, magazine and direct mail programs for The Great Indoors received recognition for creativity and effectiveness from both the Direct Marketing Association and the Retail Advertising and Marketing Association. In his next role, Tim served as Senior Vice President of Marketing for Linens 'n' Things, where he directed strategic marketing, brand management and customer research to aid in the company's national expansion efforts.

The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas.

National Retail Federation


Must ReadView All

Indian investors interested in denim production in Vietnam

Textiles | On 16th Aug 2018

Indian investors interested in denim production in Vietnam

Indian fabric firms are shifting attention from China to Vietnam,...

Pak ministry invests in training textile sector workers

Textiles | On 16th Aug 2018

Pak ministry invests in training textile sector workers

Pakistan’s ministry of commerce and textile industry is offering...

India's textiles, apparel exports fall by ₹8000 cr: Govt

Apparel/Garments | On 16th Aug 2018

India's textiles, apparel exports fall by ₹8000 cr: Govt

India’s textiles and apparel exports dropped by nearly ₹8,000 crore...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search