;
Home / Knowledge / News / Information Technology / Ralph Lauren 4D campaign wins big at Racie
Ralph Lauren 4D campaign wins big at Racie
14
Mar '11
Ralph Lauren took home the top award at yesterday's Racie Awards Luncheon, held during NRF's Innovation and Marketing Conference in San Francisco. Its campaign, Ralph Lauren 4D: A Historic Fusion of Art, Fashion & Technology, was voted the Best of the Best among all Racie award submissions.

In celebration of 10 years of digital innovation, RalphLauren.com developed a campaign which brought their Madison Avenue flagship to life, disappearing in the night and then transforming into a series of objects and images rendered in 3-dimensional space.

Additionally, the following winners were selected by a panel of judges to receive a Gold Award for excellence in advertising and marketing in these following categories:

Kohl's Wins Peter Glen Award for Back-to-School, Kohl's Cares 2010
Kohl's was honored with the Peter Glen Award this year, which is awarded to companies who give back to their community or environment in a unique way. Their Back-to-School, Kohl's Cares 2010 campaign aimed to give away $500,000 to 20 lucky schools throughout the U.S., totaling $10 million in charitable donations to schools in need. The contest allowed students to vote for and submit ideas about how their school could use the money.

RAMA Inducts Fashion Bug Executive into Retail Advertising Hall of Fame
During the event, RAMA also inducted Tim White, Senior Vice President of Marketing at Fashion Bug, into its Retail Advertising Hall of Fame. RAMA's Hall of Fame has remained a cornerstone of the association for over 50 years and continues to set the standard for the brightest and most creative visionaries in the retail marketing and advertising industry.

White has more than 30 years of extensive retail experience and is currently leading his team in building a customer-focused brand identity that satisfies the clothing wants and needs of today's value-conscious woman. White spent the early part of his career with Kmart Corporation, ascending the ranks to become the lead marketing executive for Kmart's successful launch of the super center initiative. White's compelling branding and advertising programs for the Super Kmart Centers won acclaim from numerous marketing institutions, including the Effie Award for Kmart's groundbreaking radio campaign.

After leaving Kmart, Tim served briefly as Director of Marketing for Tandy Corporation's Computer City Stores before moving on to become a key executive member of the team that launched The Great Indoors retail concept, a unit of Sears.

There, Tim's dynamic television, magazine and direct mail programs for The Great Indoors received recognition for creativity and effectiveness from both the Direct Marketing Association and the Retail Advertising and Marketing Association. In his next role, Tim served as Senior Vice President of Marketing for Linens 'n' Things, where he directed strategic marketing, brand management and customer research to aid in the company's national expansion efforts.

The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas.

National Retail Federation


Must ReadView All

No tax on cotton fabric import from India to Vietnam soon

Textiles | On 9th Dec 2018

No tax on cotton fabric import from India to Vietnam soon

Under the free trade agreement between India and the Association of...

Courtesy: Businesswire

Textiles | On 9th Dec 2018

Endy being taken over by Sleep Country

Endy, Canada’s leading online mattress brand, is being taken over by...

Courtesy: Polartec

Textiles | On 9th Dec 2018

Polartec working with online retailer Backcountry

Polartec, the premium provider of innovative and sustainable textile...

Interviews View All

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search