Nielsen Holdings adds members to Connected Partner Program

18 Jan '17

2 min read

Nielsen Holdings, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has announced an expansion of its Connected Partner Program member roster. The new crop of partners includes retail-focused companies such as 1010data, CiValue, Neogrid, Clear Demand, and RangeMe.

The latest roster of partners have the unique challenges and needs of retailers in mind. Big data analytics company 1010data enables retailers and manufacturers to ask and answer any question of their data, while CiValue helps retailers drive customer loyalty by allowing them to personalise marketing and promotions down to the customer. New connected partner, RangeMe supports yet another retailer challenge: new product discovery.

The Nielsen Connected Partner Program is an industry first, offering an open ecosystem for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem; removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen’s data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.

Chris Morley, president of Nielsen, U.S. Buy said, “As retailers navigate this new retail world, we believe that collaboration is a crucial component to omnichannel success. Our connected partner approach enables a higher level of teamwork and collaboration. We are encouraging connections – not just connecting data, but connecting teams, vendors, and media agencies to bring true open source to the retail industry.”

Nicky Jackson, founder and CEO of RangeMe said, “We’re delighted to partner with Nielsen to provide verified sales data for the over 2,000 retail category buyers using RangeMe. Seamless access to this data will be not only helpful, but essential for retailers as they make decisions about which new products to put on shelf.”

Sandy Steier, CEO and founder of 1010data said, “By integrating Nielsen data into the 1010data Insights Platform, retailers - and manufacturers - can supercharge their analytics. With a unified view across their business of all of their own data and Nielsen data, retailers and manufacturers can harness one another’s expertise to find buried insights, high-level trends and opportunities for business improvements.” (GK)

Fibre2Fashion News Desk – India

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