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NYDJ implements LYONSCG's multi-cloud solution

Sep '18
Courtesy: NYDJ
Courtesy: NYDJ
Lyons Consulting Group (LYONSCG), a commerce service provider and part of Capgemini, has announced its engagement with US-based women’s denim and apparel brand, NYDJ. LYONSCG provided digital marketing, design, consulting, and support services, including implementations of salesforce commerce cloud and marketing cloud for the new website, www.nydj.com.

Following its launch, the site saw an 11 per cent increase in organic traffic leading to a 33 per cent boost in year-over-year organic revenue, according to a press release by Capgemini.

“We have completely transformed our digital business, and we are happy to see impressive post-launch metrics that reflect our efforts. Our customers crave a personalised, intuitive shopping experience when looking for the perfect pair of jeans. LYONSCG delivered on that expectation by building and designing a multi-cloud experience to support our vision,” said Julie Ting, VP direct to consumer at NYDJ said.

With salesforce commerce cloud as its foundation, NYDJ now has a streamlined and modern ecommerce solution equipped with a more responsive customer service team, and the ability to update and deploy campaign content with minimal lead time. The site is designed with the NYDJ shopper in mind, and curates recommendations based on customer behaviour and preferred shopping channel.

LYONSCG implemented salesforce marketing cloud and transformed the way NYDJ gleaned insight into its customers. Now, NYDJ has a 360-degree profile of its customers to better connect with them at relevant moments in their shopping journey. LYONSCG designers helped formalise a marketing cloud implementation process by creating templates for NYDJ’s marketing, commercial, and transactional emails.

The project seamlessly integrates salesforce commerce cloud with marketing cloud and utilises a partial set of LYONSCG’s unified retail accelerator functionality. Features included in this integration, like the unified profile centre and responsive transactional emails, are key value drivers for NYDJ’s digital experience.

LYONSCG’s unified retail accelerator is part of Capgemini’s diverse commerce portfolio comprising expert capabilities, alliance relationships, and deep industry experience to deliver end-to-end technology and business solutions for retailers throughout their transformation journey. (GK)

Fibre2Fashion News Desk – India

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