;
Home / Knowledge / News / Information Technology / Online fashion brand Amaro selects Centric PLM suite

Online fashion brand Amaro selects Centric PLM suite

13
Oct '18
Courtesy: Centric Software
Courtesy: Centric Software
Amaro, the leading online fashion brand from Brazil, has implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Amaro already delivers products from design to sale with a lead time above market average, and will now synchronise planning, design, and development even more, thanks to the new Centric solution, according to a Centric press release.

“Amaro is a brand that was born online and integrates sophisticated technology throughout the entire supply chain. Choosing an innovative and forward-looking PLM solution was a natural step in the company’s evolution,” Lodovico Brioschi, COO, CFO, and co-founder of Amaro said.

“We are still a start-up in many ways and have doubled both revenue and sales volume year over year. Our processes began with Excel and Google sheets but were still fragmented and not optimised for our growing business. Each of our teams has different ways of organising information and working. We arrived at the point where we needed a single source of the truth and one common workflow across the whole company. We needed a PLM solution to consolidate information, make it transparent and create processes that would be consistent for every user,” he said.

“We saw a big fit with Centric in terms of company culture and strategy and immediately had a good connection. We’re both companies that were born in the digital era. Like us, Centric has a tech-savvy, data-driven mind-set and everything from the sales process to implementation has been agile, fast and transparent. Centric PLM is cloud-based and focused on the fashion industry, which is very important for us, as Amaro is benefitting from Centric’s fashion knowledge and best practices. Our partnership is excellent and has been based on open dialogue approach from the start,” Brioschi added.

“We are expecting our processes to become more solid, transparent, and fast. We hope to reduce costs and timelines, as we will have better information and the ability to negotiate more effectively with suppliers. We’re the fastest fashion brand in Brazil in terms of the time from planning to product launch, which is generally about ten weeks and can be as little as three weeks. Centric PLM is critical to support our strategy of maintaining and even accelerating our time to market,” he said.

“We are very happy to announce that Amaro has found their perfect fit with Centric PLM. Centric and Amaro have a similar mind-set, driven by digital innovation and disruptive thinking. We’re excited about supporting the latest phase of Amaro’s evolution and seeing Centric PLM at work in the environment of super-fast fashion,” Chris Groves, president and CEO of Centric Software said. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

UK PM Theresa May/Courtesy: Gov.uk

Textiles | On 17th Jan 2019

British PM May survives no-confidence motion

British Prime Minister Theresa May survived a no-confidence motion on ...

Martin Brudermüller, Chairman of the Board of Executive Directors, BASF SE (right) and Gautam Adani, Chairman of the Adani Group signed an MoU ; Courtesy: BASF

Textiles | On 17th Jan 2019

BASF, Adani to evaluate investment in acrylics value chain

BASF and Adani Group have signed a memorandum of understanding (MoU)...

RIL sees 37.1% rise in revenue from petrochemicals

Textiles | On 17th Jan 2019

RIL sees 37.1% rise in revenue from petrochemicals

Reliance Industries Limited (RIL) has witnessed 37.1 per cent...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search