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Rue21 selects First Insight's predictive analytics suite
06
May '18
Courtesy: First Insight
Courtesy: First Insight's
Rue21, US-based fast fashion retailer, has selected First Insight’s consumer-driven predictive analytics to make design and buying decisions for apparel, footwear, and accessories. First Insight is a leading provider of solutions that empower retailers and brands to incorporate the voice of the customer into the design and merchandising of new products.

First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity. The solution is enabling Rue21 to evaluate a greater number of products and reflect direct consumer input in their buying decisions.

Michael Appel, CEO of Rue21 said, “Rue21 is re-energising the brand, and that starts with having the right product at the right price. First Insight is helping us ensure we have differentiated products that our customers will value. We are already seeing results through eliminating under-performing products early in the selection process, while re-investing our inventory dollars into higher performers.”

Karen Pinney, chief merchandising officer of Rue21 said, “First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer. When compared to in-store testing, First Insight is faster, more accurate, and less costly because we avoid buying unproductive store test inventory.”

Greg Petro, CEO and founder of First Insight said, “We’re in the middle of a retail renaissance and while the retail industry outlook doesn’t look as dire as it once did, it’s more important than ever for retailers and brands to execute to really thrive. It’s exciting to see Rue21 investing in technology to help them make better buying and pricing decisions as part of their strategy to become closer to their customers and differentiate their assortments.” (GK)

Fibre2Fashion News Desk – India


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