Home / Knowledge / News / Information Technology / Sarafan AI to help users dress up like celebrities

Sarafan AI to help users dress up like celebrities

Aug '18
Courtesy: Sarafan Technology
Courtesy: Sarafan Technology
The artificial intelligence by Sarafan Technology will help users in India deck up like celebrities. Sarafan AI is a new technology identifying clothes, shoes, accessories and beauty items in photographs on the internet. Sarafan recognises products and selects counterparts in webstores. It is a self-learning technology based on the Microsoft cloud platform.

"It uses computer vision and can recognise more than 20, 000 individual clothing and beauty product attributes, including hundreds of styles, images, and textures.  The search speed for the 20 million image database takes 1 ms. Sarafan.AI continuously learns and perfects itself. The quality of its image recognition is constantly improving and the results are becoming increasingly accurate.  There is only one thing to do for the website visitors – to click on the look he/she likes and to enjoy online shopping," Sarafan said in a press release.

With the Sarafan technology, fashion brands have an opportunity to create native advertising campaigns online and attract targeted traffic. More than 350 fashion brands are using Sarafan advertising tools, hundreds of them work in India.

The widget can be added to any website. Depending on the traffic, it is able to monetize photo content on the CPC, CPA and CPM models. More than 150 sites all around the world have already installed the Sarafan widget. "The widget does not come across as advertising when integrated into the media. Focus groups showed that the service is perceived as native content – as a part of the website," said Sarafan Technology Inc. CEO Andrey Korkhov. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Government notifies 207 HSN Codes as technical textiles

Textiles | On 19th Jan 2019

Government notifies 207 HSN Codes as technical textiles

The government of India has notified 207 HSN Codes as technical...

Two US senators introduce Cambodian Trade Act of 2019 bill

Apparel/Garments | On 19th Jan 2019

Two US senators introduce Cambodian Trade Act of 2019 bill

Two US senators recently introduced the Cambodian Trade Act of 2019...

Rwanda to open silk factory in Kigali in Feb

Textiles | On 19th Jan 2019

Rwanda to open silk factory in Kigali in Feb

Rwanda will open a new silk factory in February at the Kigali Special ...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search