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Sarafan AI to help users dress up like celebrities

Aug '18
Courtesy: Sarafan Technology
Courtesy: Sarafan Technology
The artificial intelligence by Sarafan Technology will help users in India deck up like celebrities. Sarafan AI is a new technology identifying clothes, shoes, accessories and beauty items in photographs on the internet. Sarafan recognises products and selects counterparts in webstores. It is a self-learning technology based on the Microsoft cloud platform.

"It uses computer vision and can recognise more than 20, 000 individual clothing and beauty product attributes, including hundreds of styles, images, and textures.  The search speed for the 20 million image database takes 1 ms. Sarafan.AI continuously learns and perfects itself. The quality of its image recognition is constantly improving and the results are becoming increasingly accurate.  There is only one thing to do for the website visitors – to click on the look he/she likes and to enjoy online shopping," Sarafan said in a press release.

With the Sarafan technology, fashion brands have an opportunity to create native advertising campaigns online and attract targeted traffic. More than 350 fashion brands are using Sarafan advertising tools, hundreds of them work in India.

The widget can be added to any website. Depending on the traffic, it is able to monetize photo content on the CPC, CPA and CPM models. More than 150 sites all around the world have already installed the Sarafan widget. "The widget does not come across as advertising when integrated into the media. Focus groups showed that the service is perceived as native content – as a part of the website," said Sarafan Technology Inc. CEO Andrey Korkhov. (RR)

Fibre2Fashion News Desk – India

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August 2018

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