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Sonae Sports & Fashion selects Centric PLM suite
Jul '17
Sonae Sports & Fashion, a division of the Portugal-based company Sonae, for different brands from fashion to sports and outdoor lifestyle, has selected Centric Software to provide its product lifecycle management (PLM) solution. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor, and consumer goods companies.

According to Margarida Nascimento, head of product at Zippy, Sonae Sports & Fashion began the search for a PLM solution to replace multiple applications and in-house systems with a goal of reducing complexity improve team collaboration and speed time to market.

Margarida said, “We want a shared and centralised platform that will allow easy online access to real time and accurate information, thus reducing rework activities and mistakes. Improving collaboration is an important business challenge for us. We are looking for better communication between teams, both internally and with vendors, such as a way to link each brand sourcing team with central sourcing teams and local Asian offices to align processes, information and communication.”

“We decided to undertake a PLM project to completely transform product information by integrating people, data, processes and business systems across the whole lifecycle. We are streamlining the way products reach the market,” Margarida said.

Following a competitive selection process, Sonae chose to implement Centric Software’s PLM solution.

Goska Wolañska, head of operations at Losan said, “We evaluated several PLM solutions in the market, but Centric came out on top in terms of sourcing and ordering processes, usability, flexibility and technical assessment. Centric had the best score in the functional areas we needed; a higher ability to self-evolve the PLM solution, due to its configurable approach; the largest customer base of fashion and sports retailers; and a single focus on the fashion industry, while other vendors provide complementary solutions.”

Goska Wolañska says, “We expect that our Centric PLM project will help us improve our product design and quality, shorten review and approval lead times and reduce rework. This should result in a faster time to market, enhance visibility and increase profitability.”

Chris Groves, president and CEO of Centric Software said, “We are very excited to welcome Sonae on board as our first customer based in Portugal and our 100th customer in Europe. The Sonae Group is a company with worldwide reach and we are pleased to partner with them on a diverse collection of brands in Sonae’s sports and fashion division.” (GK)

Fibre2Fashion News Desk – India

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