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Ssense unveils mobile app for hyper-personalised shopping

Oct '19
Pic: PR Newswire/CNW Group/SSENSE
Pic: PR Newswire/CNW Group/SSENSE
Ssense has announced the launch of its first mobile app, now available globally for iOS devices. The Ssense app was built by the Ssense team as an enhanced mobile shopping experience to intuitively explore over 40,000 items and 500 brands for men and women. Ssense is an e-commerce and brick-and-mortar luxury and streetwear retailer from Canada.

The Ssense app launches with newly introduced features that provide a hyper-personalised shopping experience, including personalised recommendations, intuitive search filters, and an enhanced sorting catalogue. The app is available to download via the Apple App store in English, French, Japanese, and Mandarin, according to a press release by Ssense.

The Ssense app was created entirely by its in-house team of technical and design experts. Utilising proprietary algorithms and browsing behaviour on its website, the Ssense mobile app makes shopping easier with hyper-personalised recommendations, an infinite catalogue of products, and intuitive filter options. Each recommendation model and algorithm was built by the Ssense in-house data science, engineering, and product teams. The continuous scroll feature is a mobile-specific tool allowing for further product discovery. The feature was developed from a data-driven insight based on the high-frequency at which users engage with the ‘What Others Have Viewed’ widget on its website.

Ssense developed the app by speaking directly to its customers, deep diving into the features they really wanted, and developing iterations based on customer feedback, focus groups, and testing. With almost 80 per cent of its audience between the ages of 18 to 34 years old, the Ssense app is responsive to the swipes, taps, and pinches these users are innately accustomed to. The streamlined visual identity was intended to remove any obstacle for customer discovery and encourage exploration. The continuous scroll on the product landing pages and enhanced product description page—where 70 per cent of the page is dedicated to the image—have been designed for users to navigate easily between similar styles to discover more. The mobile-enhanced design creates an optimal environment to shop the extensive catalogue of over 40,000 products from luxury and independent designers such as Gucci, Prada, 1017 ALYX 9SM, and Kwaidan editions.

The Ssense app’s homepage is tailored to the user, offering hyper-personalised product recommendations based on user preferences and shopping history. Recommendations tailored to the user will improve the more the app is used. The enhanced filtering options allow users to shop more personally by size, designer, and category.

Fibre2Fashion News Desk (GK)

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