Tamara Mellon, the luxury women’s brand, has selected Centric Software’s product lifecycle management (PLM) solution for emerging brands, Centric SMB. Centric provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home décor companies to achieve strategic and operational digital transformation goals.
As the co-founder of Jimmy Choo, Tamara Mellon knows the luxury world inside out. She launched her namesake brand in 2016, redefining luxury with a direct-to-consumer model that offers shoes and handbags designed ‘by women, for women’ with genuine Italian craftsmanship at the best price.
Tamara Mellon Brand wanted to get closer to the customer and needed a more efficient product development system than spreadsheets and emails.
“We’re always looking for new ways to give our customer what she wants when she wants it. Critical to that is increasing the speed of production. Currently the process is manual and time-consuming, so we need PLM to provide one central location for our cross-functional (and global) team to collaborate,” Louis Graci, director of production and product development at Tamara Mellon said in a Centric press release.
Tamara Mellon Brand selected Centric SMB, Centric Software’s SaaS, cloud-based PLM solution for emerging brands, based on its intuitive interface and Centric’s experience in fashion and footwear.
“The platform is easy to use and navigate. It has a similar feel to Excel, making it a seamless transition. Centric’s experience in the luxury industry provides the best fit for our needs. Having our product-related data in one centralised location is a huge step forward. Centric Footwear PLM is a flexible solution that gives us the ability to scale our team, make our development process more efficient, improve our data and analytics functionality and – longer term – provide the foundation for improving our to-market speed and replenishment capabilities as the business grows,” Graci said.
“We are very happy to partner with Tamara Mellon as our latest Centric SMB customer. By making the decision to invest in best-in-class PLM, Tamara Mellon is creating a strong base for future growth,” Chris Groves, president and CEO of Centric said.
Fibre2Fashion News Desk (GK)