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Tommy Bahama deploys CGS BlueCherry B2B ecommerce suite
Nov '17
Courtesy: CGS
Courtesy: CGS
CGS, a provider of business solutions, enterprise learning, and outsourcing services, has announced that Tommy Bahama, the iconic island lifestyle brand, is deploying BlueCherry B2B ecommerce, the online and mobile sales automation suite within the BlueCherry Enterprise Suite of solutions, providing end-to-end capabilities for apparel and consumer brands.

Tommy Bahama, with its vast collection of apparel and consumer products, was looking for a simplified application that would allow them to efficiently provide sales reps, customer service and designers with up-to-the-minute product inventory data as they interact with buyers on styles and capture wholesale orders online. A 17-year customer of BlueCherry, Tommy Bahama tapped into the CGS team’s extensive expertise and resources and selected the BlueCherry B2B solution. These expanded capabilities will allow Tommy Bahama to easily access accurate, real-time sales analysis, order status and inventory online 24x7, providing global sales teams with the ability to visually engage buyers, promote products, select assortments, and receive confirmed orders.

Raymond Brown, senior director of wholesale operations, Tommy Bahama said, “With multiple products available through multiple channels it is essential for our business to have real-time access to merchandise. By adding BlueCherry B2B, our sales reps can quickly create visual assortments that match their buyer’s requirements and present them online or in person.”

Paul Magel, president, business applications and technology outsourcing division, CGS said, “Tommy Bahama has been a valued customer of CGS for nearly two decades and we were thrilled to help the company in its efforts to succeed with its ever-growing portfolio in a changing market. By incorporating B2B ecommerce in the BlueCherry suite of applications, Tommy Bahama will gain more accurate insight into it inventory, pricing and production information while ensuring sales reps are informed and equipped to make accurate product recommendations to their buyers.”

CGS’s BlueCherry B2B ecommerce speeds and simplifies the entire wholesale sales process through a private marketplace. Wholesalers and brands can visually engage retail buyers, promote products, select assortments and receive confirmed orders on any device, anywhere, any time. BlueCherry B2B ecommerce provides global sales teams with the ability to get up to speed quickly, create much richer customer experiences and produce deeper analytics to help brands capitalise on what sells or promptly move on from what doesn’t. (GK)

Fibre2Fashion News Desk – India

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