Kibo, the leader in unified commerce, has announced that New Look has selected Kibo Personalization to scale its testing and personalisation programme. Kibo is the only extensible, unified commerce platform that delivers personalised, omni-channel experiences. New Look is a leading British global fashion retailer with a chain of high street shops.
New Look is planning to implement a holistic conversion rate optimisation (CRO) programme with Kibo across key channels, with a special focus on improved agility, more flexible testing and experimentation (utilising features like dynamic testing), advanced customer segmentation, analytics and insights, and out-of-the-box integrations with partners like Contentsquare, Kibo said in a press release.Kibo, the leader in unified commerce, has announced that New Look has selected Kibo Personalization to scale its testing and personalisation programme. Kibo is the only extensible, unified commerce platform that delivers personalised, omni-channel experiences. New Look is a leading British global fashion retailer with a chain of high street shops.#
New Look has several business goals that drove the selection of Kibo Personalization over other options. New Look is focused on driving new customer acquisition and retention with a variety of new experiences, and Kibo provides New Look the ability to easily and effectively scale its optimisation programme.
“Kibo Personalization has what we were looking for in a new partner. Not only does the company have a proven track record of fast on-boarding and implementation, but it offers user-friendly yet robust testing capabilities to fit a wide variety of scenarios. We’re excited to expand our testing programme and to connect customer experiences across channels with a unified approach,” Robyn Walker, senior optimisation manager at New Look said.
“We’re thrilled that New Look has selected Kibo Personalization. Our robust, full-featured platform will easily scale with New Look as it expands into mobile and connect experiences across channels. We’re experienced in partnering with growing omni-channel companies that are ready to increase their testing and implementation of a variety of new experiences across customer touch-points,” Vinesh Vis, CSO, Kibo said.
Fibre2Fashion News Desk (GK)
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