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UK womenswear brand Hush plans future with Centric PLM

29
Jan '19
Courtesy: Hush
Courtesy: Hush
To keep up with its rapid business growth and achieve digital transformation goals, Hush, a UK fashion and lifestyle brand, has opted for Centric Software’s Product Lifecycle Management (PLM) solution. Investing in a PLM solution would help make the whole management of the supply chain from range planning through design to production more robust.

“With the business growing quickly, our previous ways of working and systems could not easily cope with the increased complexity associated with more internal stakeholders, a broader supply base and a greater number of seasonal collections, as well as our plans for future growth,” said Rupert Youngman, managing director at Hush. "There was a lot of inefficiency with manual workarounds and duplication of effort, as well as opportunity for error. We decided that investing in a PLM solution would help make the whole management of the supply chain from range planning through design to production more robust and would also support our growth plans.”

“We wanted a system that would meet our immediate and future needs,” added Youngman. “Centric stood out from the competition, not just because of the quality and scope of the product, but because of its scalability. It is a standalone specialist PLM solution. From our conversations with the Centric team, demonstrations of the core product as well as the optional modules and the quality of their client list, we are confident that we have selected a partner who will help us drive the business forward.”

“We would like to welcome hush as our latest partner in the UK,” said Chris Groves, president and CEO of Centric Software. “Hush has grown at a tremendous rate since the brand was founded in 2003 and we are excited to play a major part in their company-wide overhaul of systems and plans for future growth.” (PC)

Fibre2Fashion News Desk – India


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