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Many companies, including UA, have turned to 3D virtualisation to significantly reduce the time and cost of product design and development, and minimise physical sampling. Prior to the 3D collaboration, UA partnered with Alvanon to sculpt all of its physical fit forms to the company’s proprietary fits. With this new collaboration, Alvanon built on those fit forms to create a range of digital avatars for UA. Those new avatars replicate its proprietary fits and represent the full spectrum of ‘real’ bodies across men’s, women’s and kids, said Alvanon in a media statement.
“When we fit product on fit forms across the size scale, it does not always follow a mathematical equation of traditional grading,” said Jami Dunbar, vice president, apparel and accessories development and supply chain operations, UA. UA worked with Alvanon to understand and define those nuances and embody them in its avatars. “One of the things working in volume allowed us to do is consider a lot of different body shapes. Now we can move confidently in 3D to fit bodies.”
UA was also an instrumental beta partner in Alvanon’s recent development of the Alvanon Body platform, which allows brands and retailers to access and share their 3D fit and core body standards with supply chain partners.
“Under Armour had been using 3D in its core size for some time and this was the next progression of how we can develop that on a full-size range and make sure that we are really fitting everyone in the market exceptionally well,” said Tracy Rickert, senior consultant at Alvanon. “Today’s consumers expect apparel to fit and look good on them at every size. That’s where 3D can help. Whether you’re using ASTM parametric or custom we believe these virtual assets (standard avatar size sets) will help brands and retailers resolve their sizing issues much faster.”
“3D is definitely changing our industry, everyone in retail is starting to touch the technology,” said Dunbar. “And the beautiful thing about it is that there’s a great deal of collaboration across brands. Everyone protects their Intellectual Property (IP), but we all know working together is the way forward, and the way we’re all going to be able to visualise and make great product.”
Under Armour, Inc, headquartered in Baltimore, Maryland is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories.
Alvanon is a global technology company, focused on the body and its application and implications in the apparel industry. (PC)
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